Procter & Gamble
May 15th issue of People en español
Several million dollar campaign in print and TV.
National print campaign
Promotions, print, radio and out of home advertising.
General Motors Corporation
Started March 2005. Rest of year
National direct mail campaign
Hispanic TV and radio
Bravo / Cruz Kravetz
August issue of Latina will include a "magalog".
Partnership between Sears and Latina magazine to create new women's clothing line
Top 30 Hispanic markets including La Opinión, El Nuevo Herald
Radio, TV advertising and PR campaign in 80 newspapers
Start April 2005, throughout 2005
Los Angeles, Miami, Chicago, San Diego, New York markets
National TV campaign and local Television, radio and print advertising.
Raise awareness of online channel
Members of IAB Hispanic Committee
Second half of 2005
Print, online and direct response elements
Aims to raise awareness of the online channel as a vital medium for reaching Hispanics
The Real Yellow Pages
BellSouth's Advertising & Publishing Corp.
Westwayne Inc./IAC Group
Started in April 2005 –
Broadcast, print and direct mail
Campaign to promote Yellow page usage among Hispanics