|
Brand |
Company |
Agency |
Period |
Vehicle |
Comment |
|
Crest |
Procter & Gamble |
Bromley |
2005 |
May 15th issue of People en español |
Several million dollar campaign in print and TV. |
|
Coors Light |
Adolph Coors |
Bromley Communications |
2005 |
National print campaign |
Promotions, print, radio and out of home advertising. |
|
GMAC |
General Motors Corporation |
Enlace Communications |
Started March 2005. Rest of year |
National direct mail campaign |
Hispanic TV and radio |
|
Latina Life |
Sears |
Bravo / Cruz Kravetz |
August 2005 |
National Ad-campaign. August issue of Latina will include a "magalog". |
Partnership between Sears and Latina magazine to create new women's clothing line |
|
Medicare |
US Government |
Cutting Edge |
2005 |
Top 30 Hispanic markets including La Opinión, El Nuevo Herald |
Radio, TV advertising and PR campaign in 80 newspapers |
|
Nextel Ya |
Nextel |
Accentmarketing |
Start April 2005, throughout 2005 |
Los Angeles, Miami, Chicago, San Diego, New York markets |
National TV campaign and |
|
Raise awareness of online channel |
Members of IAB Hispanic Committee |
Starcom |
Second half of 2005 |
Print, online and direct response elements |
Aims to raise awareness of the online channel as a vital medium for reaching Hispanics |
|
The Real Yellow Pages |
BellSouth's Advertising & Publishing Corp. |
Westwayne Inc./IAC Group |
Started in April 2005 – |
Broadcast, print and direct mail |
Campaign to promote Yellow page usage among Hispanics |
