Brand | Company | Agency | Period | Vehicle | Comment |
Crest | Procter & Gamble | Bromley | 2005 | May 15th issue of People en español | Several million dollar campaign in print and TV. |
Coors Light | Adolph Coors | Bromley Communications | 2005 | National print campaign | Promotions, print, radio and out of home advertising. |
GMAC | General Motors Corporation | Enlace Communications | Started March 2005. Rest of year | National direct mail campaign | Hispanic TV and radio |
Latina Life | Sears | Bravo / Cruz Kravetz | August 2005 | National Ad-campaign. August issue of Latina will include a "magalog". | Partnership between Sears and Latina magazine to create new women's clothing line |
Medicare | US Government | Cutting Edge | 2005 | Top 30 Hispanic markets including La Opinión, El Nuevo Herald | Radio, TV advertising and PR campaign in 80 newspapers |
Nextel Ya | Nextel | Accentmarketing | Start April 2005, throughout 2005 | Los Angeles, Miami, Chicago, San Diego, New York markets | National TV campaign and |
Raise awareness of online channel | Members of IAB Hispanic Committee | Starcom | Second half of 2005 | Print, online and direct response elements | Aims to raise awareness of the online channel as a vital medium for reaching Hispanics |
The Real Yellow Pages | BellSouth's Advertising & Publishing Corp. | Westwayne Inc./IAC Group | Started in April 2005 – | Broadcast, print and direct mail | Campaign to promote Yellow page usage among Hispanics |
