Hispanic Titles Lead Print Media Growth

The number of Hispanic publications increased more than any other category over the past 10 years, according to the latest edition of The Standard Periodical Directory, published by Oxbridge Communications .

Publications targeting Hispanics in the U.S. and Canada grew to 329 titles in 2006 from 124 titles in 1996, according to the directory which was released last week.

Of the 24 publications launched in 2004-2005, 2 were regional – Latino Perspective, which covers the Hispanic business community in Oregon and Tu Ciudad Los Angeles, a lifestyle magazine targeting Hispanic Angelenos. The rest were national, including LatinoU (formerly CarambaU) for college students, Iguana for children, Literal poetry magazine, Sports Illustrated Latino, Tu Dinero covering money management, and Fronteras de la Noticia in Kansas City, MO, a national newspaper distributed in 10 markets across the U.S. According to Deborah Striplin, Editorial Director of The Standard Periodical Directory, general interest mens' and womens' titles declined during the same period. Weddings, golf and interior design categories also experienced significant growth over the past ten years.

The Standard Periodical Directory includes 55,809 North American magazines, journals, newspapers, newsletters, directories and yearbooks, including 3,665 which are available exclusively online or via e-mail.