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Event Marketing: Major Corporations Interested in Expanding their Presence

Telecommunication companies (e.g. Motorola) and fast food chains (e.g. Burger King) plan to expand Hispanic event marketing activities.

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Festival Media Corporation, a Seattle, WA-based, event sponsorship media buyer counts Pepsi, Burger King, Motorola among its clients. The three companies are interested in expanding their event sponsorship portfolio to Hispanic events. According to sources at Festival Media, another company, the online recruiting website, Careerbuilder.com, is looking to increase its brand recognition among Hispanics through event sponsorships.

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