Changing Places [15-A]
02/12/2007
Holly McGavock{Zubi Advertising}, Rebecca Chavez Becker{Conexion}, Ignacio Galceran{Synovate}, Ernesto Lopez{MosaicaMD}
February 12, 2007
Synovate Launches PAX Survey in Latin America
02/12/2007
CNN International, CNN en Espanol, BBC World sign up.
Los Kitos Signs Representation Deal with United Media
02/12/2007
Initial focus for Los Kitos will be to determine a direct to retail partner.
La Vibra Increases Local Focus in Houston
02/12/2007
Houston Chronicle’s entertainment guide steps-up local content/advertising.
Arizona’s La Voz Boosts Circulation
02/12/2007
Phased increase to take place in three increments in 2007.
Changing Places
02/12/2007
Holly McGavock{Zubi Advertising}, Rebecca Chavez Becker{Conexion}, Ignacio Galceran{Synovate}, Ernesto Lopez{MosaicaMD}
Advertising Campaigns: Best Buy
02/12/2007
Increasing Hispanic advertising allocation for Puerto Rico expansion.
Event Marketing: Major Corporations Interested in Expanding their Presence
02/12/2007
Telecommunication companies (e.g. Motorola) and fast food chains (e.g. Burger King) plan to expand Hispanic event marketing activities.
At the 2007 Retail Advertising Conference: Implications for the Hispanic Market
02/12/2007
The Retail Advertising & Marketing’s Association’s 2007 Annual Retail Advertising Conference took place in Chicago last week. A look at what major retailers have in store for the Hispanic market.