Changing Places [15-A]
Holly McGavock{Zubi Advertising}, Rebecca Chavez Becker{Conexion}, Ignacio Galceran{Synovate}, Ernesto Lopez{MosaicaMD}
Holly McGavock{Zubi Advertising}, Rebecca Chavez Becker{Conexion}, Ignacio Galceran{Synovate}, Ernesto Lopez{MosaicaMD}
CNN International, CNN en Espanol, BBC World sign up.
Initial focus for Los Kitos will be to determine a direct to retail partner.
Houston Chronicle’s entertainment guide steps-up local content/advertising.
Phased increase to take place in three increments in 2007.
Holly McGavock{Zubi Advertising}, Rebecca Chavez Becker{Conexion}, Ignacio Galceran{Synovate}, Ernesto Lopez{MosaicaMD}
Increasing Hispanic advertising allocation for Puerto Rico expansion.
Telecommunication companies (e.g. Motorola) and fast food chains (e.g. Burger King) plan to expand Hispanic event marketing activities.
The Retail Advertising & Marketing’s Association’s 2007 Annual Retail Advertising Conference took place in Chicago last week. A look at what major retailers have in store for the Hispanic market.