Multi-channel list management, brokerage and data services firm Estee Marketing Group and Ethnic Technologies LLC., a multicultural marketing firm, announced an agreement to utilize each other’s areas of specialization in order to give their list rental customers improved targeting and expanded reach, respectably.

Estee will be using Ethnic Technologies to quickly and accurately identify ethnicity, language preference, country of origin, and religion on certain Managed response-based, postal and phone lists. This capability will enable mailers to more precisely target their demographic and ethnic markets.

"The utilization of Ethnic Technologies proprietary enhancement software has strengthened our list offerings with more targeting effectiveness," said Geoffrey Batrouney for Estee. "Estee recognizes its commitment and responsibility to our clients, mailers and the Broker community to provide access to accurate multicultural targeting."

"Ethnic Technologies, through significant research, has developed the industry's most accurate system for multicultural, religious, language preference, assimilation index and gender identification and data enhancements,” said Candace Kennedy, Director of Sales for Ethnic Technologies.

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