Changing Places [39-A]
Rafael Hernández (.Fox)., Marilu del Toro (Republica), Philip Bonnery (la comunidad), George Herrera (Diversity Action Council-Burger King).
Rafael Hernández (.Fox)., Marilu del Toro (Republica), Philip Bonnery (la comunidad), George Herrera (Diversity Action Council-Burger King).
Rafael Hernández (.Fox)., Marilu del Toro (Republica), Philip Bonnery (la comunidad), George Herrera (Diversity Action Council-Burger King).
35%-40% of 21st Century Marketing’s business is Multicultural. Staff will stay the same. Only back offices will be consolidated.
Estee to use ET’s segmentation tools to hone marketing initiatives.
2,000 Pozo Digital Images will be integrated into Real Latino Website. Recent client wins include Mazer Images, Aetna, Grey Worldwide. Partnership with Getty and Jupiter Images. (Interview with Laritza Lopez, Real Latino Images Founder and CEO).
Drops newspaper insert distribution and fine-tunes audience.
Interested advertisers include Burger King, Leap Frog. To be distributed in Tribune newspapers in Los Angeles, Chicago, and Florida. Editor and Publisher Christianne Meneses Jacobs talks on advertising, expansion plans, content and more…
According to recent research, general market websites MySpace and YouTube are market leaders among Hispanics. VoyMusic, Batanga and PlanetaTV made strong showings among Spanish-dominant Latinos.