Beer Brands spent almost twice as much as Liquor, Wines and Spirits in National ROP in Hispanic newspapers during 2006. Liquor, Wines & Spirits tend to be more oriented towards magazine advertising. Within the Liquor, Wines & Spirits category, Johnnie Walker leads, followed by Baccardi, Crown Royal, Chivas Regal, Tequila Jose Cuerpo and Dewar’s.
Top 10 Liquor, Wines & Spirits Advertisers
RON DON Q
TEQUILA ANTIGUA CRUZ
TEQUILA DON JULIO
10 CANE RUM
TEQUILA JOSE CUERVO TRADICIONAL
GRAN DUQUE DE ALBA
TEQUILA SAUZA HORNITOS
TEQUILA JOSE CUERVO
VEUVE CLICQUOT PONSARDIN
TEQUILA EL DIAMANTE DEL CIELO
BOMBAY SAPPHIRE MARTINI
JEREZ FELIPE SEGUNDO
Source: Portada Ad-Tracking
For absolute dollar levels as well as 2006 FSI activity of Liquor, Wines & Spirits Advertisers, year-over-year growth comparisons and Q1 and Q2 2007 data, call Annette Fielman at (516) 396-0179 or e-mail firstname.lastname@example.org.
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May 29, 2007: Ad-Tracking Arizona: Food City and Fry’s Lead the Pack