Beer Brands spent almost twice as much as Liquor, Wines and Spirits in National ROP in Hispanic newspapers during 2006. Liquor, Wines & Spirits tend to be more oriented towards magazine advertising. Within the Liquor, Wines & Spirits category, Johnnie Walker leads, followed by Baccardi, Crown Royal, Chivas Regal, Tequila Jose Cuerpo and Dewar’s.

Top 10 Liquor, Wines & Spirits Advertisers

JOHNNIE WALKER

LOUIS XIII

COINTREAU

BACARDI

RON DON Q

TEQUILA ANTIGUA CRUZ

CROWN ROYAL

TEQUILA DON JULIO

TORRES

CHIVAS REGAL

10 CANE RUM

GREY GOOSE

TEQUILA JOSE CUERVO TRADICIONAL

JACK DANIEL`S

CAMPO VIEJO

DEWAR`S

GRAN DUQUE DE ALBA

ROBERTO CAVALLI

TEQUILA SAUZA HORNITOS

TEQUILA JOSE CUERVO

VEUVE CLICQUOT PONSARDIN

TEQUILA EL DIAMANTE DEL CIELO

BUCHANAN`S

BOMBAY SAPPHIRE MARTINI

ABSOLUT

HENNESSY

COINTREAU POLITAN

CARDENAL MENDOZA

JEREZ FELIPE SEGUNDO

SHAFER

Source: Portada Ad-Tracking

 

For absolute dollar levels as well as 2006 FSI activity of Liquor, Wines & Spirits Advertisers, year-over-year growth comparisons and Q1 and Q2 2007 data, call Annette Fielman at (516) 396-0179 or e-mail annette@portada-online.com.

To get access to a complete Online Directory of more than 2,000 Leading Agency and Marketing/Advertising Decision Makers please click here. 

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