Beer Brands spent almost twice as much as Liquor, Wines and Spirits in National ROP in Hispanic newspapers during 2006. Liquor, Wines & Spirits tend to be more oriented towards magazine advertising. Within the Liquor, Wines & Spirits category, Johnnie Walker leads, followed by Baccardi, Crown Royal, Chivas Regal, Tequila Jose Cuerpo and Dewar’s.
Top 10 Liquor, Wines & Spirits Advertisers
JOHNNIE WALKER | LOUIS XIII | COINTREAU |
BACARDI | RON DON Q | TEQUILA ANTIGUA CRUZ |
CROWN ROYAL | TEQUILA DON JULIO | TORRES |
CHIVAS REGAL | 10 CANE RUM | GREY GOOSE |
TEQUILA JOSE CUERVO TRADICIONAL | JACK DANIEL`S | CAMPO VIEJO |
DEWAR`S | GRAN DUQUE DE ALBA | ROBERTO CAVALLI |
TEQUILA SAUZA HORNITOS | TEQUILA JOSE CUERVO | VEUVE CLICQUOT PONSARDIN |
TEQUILA EL DIAMANTE DEL CIELO | BUCHANAN`S | BOMBAY SAPPHIRE MARTINI |
ABSOLUT | HENNESSY | COINTREAU POLITAN |
CARDENAL MENDOZA | JEREZ FELIPE SEGUNDO | SHAFER |
Source: Portada Ad-Tracking
For absolute dollar levels as well as 2006 FSI activity of Liquor, Wines & Spirits Advertisers, year-over-year growth comparisons and Q1 and Q2 2007 data, call Annette Fielman at (516) 396-0179 or e-mail [email protected].
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