Banks led  in national advertising within the Financial Category in Hispanic Magazines and Newspapers during the first quarter of 2008, according to Portada Ad-tracking. More than 70% of national advertising in the category was spent in the Banking subcategory. Insurance followed with 12.2% of total amount spent, followed by Credit Cards (9.7%), Mortgages (5.125%) and Money Transfers (0.4%)

Mortgage expenditures were relatively low due to the current sub-prime crisis.

Banks Lead
 

Subcategory

1. Banks

2. Insurance

3. Credit Cards

4. Mortgages

5. Money Transfers

Note: Financial subcategories ranked by national advertising expenditures during Jan 1, – March 30, 2008

Source: Portada Ad-Tracking

To inquire about absolute dollar levels, growth figures and more contact Annette Fielman at (631) 470-2253 or e-mail annette@portada-online.com.

Author

Portada Staff

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