Bank of America was the largest Advertiser within the Banking Category in Hispanic newspapers and magazines during the first quarter of 2008. It was followed by Washington Mutual and U.S. Century Bank. Read the table ranking the top 20 Advertisers.
Banks led in national advertising within the Financial category in Hispanic Magazines and Newspapers during the first quarter of 2008, according to Portada Ad-tracking.
Print publications discuss their print/online mix and how they are managing each medium in an age of increasing offline/online convergence. Portada speaks with Prensa de San Diego, Vida en el Valle, Hoy and Tu Ciudad.