Marketing Innovation - Portada New York

Join us for the 13th annual edition of Portada New York where marketing innovators will delve deep into passion point marketing’s most imminent issues. On the agenda on September 12: How brands are evolving their video and mobile marketing toolkit to engage consumers with entertainment and sports content. Major brand and agency decision makers will answer questions including how Multicultural America impacts the job of major marketers. How can voice-based technologies be used to build brand awareness and preference? And much more…

Portada New York will also be the meeting point for Portada’s Council System with the Portada Council of the Americas,  Brand Star Committee, Agency Star Committee and the Sports Marketing Board holding their second 2019 in-person meetings.

Portada New York offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s one-on-one meetup offering.

AGENDA

  • 8:45 am

    REGISTRATION OPENS

    9:05 am

    WELCOMING REMARKS

    9:20 am

    TBA

    9:45 am

    PASSION POINT FOOD:

    How a major brand engages multicultural audiences

    10:05 am

    OMNICHANNEL MARKETING TARGETING LATIN AUDIENCES:

    A case study

    10:25 am

    KEYNOTE INTERVIEW

    10:40 am

    HOW MULTI-TOUCH ATTRIBUTION IS EMPOWERING VIDEO

    The ascent of Multi-touch attribution, and the demise of last-click attribution, gives validation to channels that aren’t looked at from a last -click perspective like video.

    11:05 am

    PASSION POINT SPORTS

    Keynote Interview

    11:25 am

    BREAK

    11:45 am
    Portada New York offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s three-eight minute one-on-one meetup offering.
    1:00 pm

    LUNCH

    2:20 pm

    PORTADA CHALLENGE BOARD:

    Collaborative Workshop

    3:05 pm

    PASSION POINT MUSIC

    3:35 pm

    TBA

    3:50 pm

    TBA

    4:00 pm

    COMEDY SHOW

    4:35 pm

    CONCLUDING REMARKS

    4:40 pm

    AFTERNOON BREAK

    5:00 pm

    AWARD CEREMONY

    5:30 pm

    COCKTAILS ON THE TERRACE

    7:30 pm

    ADJOURNMENT

VENUE


SOON

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