SPEAKERS

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• Lisa Baird

  CMO

  New York Public Radio (NPR)

  @WNYC

  Lisa Baird

  CMO
  New York Public Radio (NPR)
  @WNYC

  

  Broad expertise in Marketing and Sales with experience at global companies and in the sports and entertainment industries.

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• Jill Brooks

  Director of Business Development

  LATCOM

  Jill Brooks

  Director of Business Development
  LATCOM
  

  

  A bilingual sales professional with demonstrated experience in the publishing, advertising, and marketing industries. 

   

  Skilled in print, digital and Out-Of Home advertising sales with integrated marketing. Bachelor’s Degree in Business Administration from University of Miami.

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• Ward Bullard

  Chair of Portada’s Sports Marketing Board

  @wardbullard

  Ward Bullard

  Chair of Portada’s Sports Marketing Board

  @wardbullard

  

  Ward Bullard is a Partner at Pitchwise Holdings and Chair Emeritus of the Stanford Athletic Board. Ward previously worked at Verizon, SAP, Google, Mertado (acquired by Groupon) and Harrah’s Entertainment in product, business and marketing leadership roles, connecting the worlds of technology and entertainment.

  Ward is an adjunct instructor at Stanford University’s Hasso Plattner Institute of Design (the d.school), where he developed and teaches the course, “Testing at Scale: The Sports Fan Experience.”

  Ward graduated with degrees in both Economics and History (with Honors) from Stanford University and an MBA from Harvard University.

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• Josh Cella

  Head of Global Partnerships

  Activision Blizzard Esports

  Josh Cella

  Head of Global Partnerships
  Activision Blizzard Esports
  

  

  Advertising, sponsorship and brand marketing executive that has built and led successful, industry-leading commercial teams. Significant experience across premium entertainment and sports businesses, utilizing IP-based sponsorship, branded content, linear, digital, social and OTT platforms for monetization. Currently leading global sponsorship business for Activision Blizzard Esports, with a team consisting of sales, brand marketing, research, strategy and operations functions. Strength in developing strategy, marketplace positioning, and building highly functional teams. Lead the global sponsorship business for Activision Blizzard Esports across the Activision Blizzard portfolio of esports properties. Built a team of sales, brand marketing, research, strategy and operations functions, who has generated industry leading partnerships and revenue for Overwatch League, Call of Duty World League, Hearthstone, World of Warcraft, Tespa and more.

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• Manny Gonzalez

  Senior Director, Multicultural Programming

  Moët Hennessy USA

  Manny Gonzalez

  Senior Director, Multicultural Programming
  Moët Hennessy USA
  

  

  Manny is Senior Director-Multicultural at Moet Hennessy USA, overseeing luxury wines and spirits. He’s in charge of the brands’ strategies and programming in the African-American, Hispanic and Asian consumer segments, and he manages multicultural community relations programs. Prior to this position, he served as Director-Multicultural for the Hennessy brand. Manny has been Managing Consultant with Zyman Group, Marketing Manager for Johnnie Walker at Diageo, and brand manager for Miller Genuine Draft.

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• Janet Grynberg

  Head of Content

  Portada

  @grynberg_janet

  Janet Grynberg

  Head of Content
  Portada
  @grynberg_janet

  

  Janet has worked as a translator and editor for magazines and publishing houses including Expansion and Grupo Planeta since 2014. She is part of the Portada editorial team, and her main interests include literature, traveling, and exploring other cultures.

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• Nick Kelly

  Head of US Sports Marketing

  Anheuser-Busch InBev

  @NickKelly

  Nick Kelly

  Head of US Sports Marketing
  Anheuser-Busch InBev
  @NickKelly

  

  Nick Kelly is responsible for every sports property at Anheuser-Busch, equating to more than a-quarter billion dollars in sponsorships -inclusive of league, team and venue deals within the NFL, MLB, NHL, NBA, NASCAR, PGA, UFC, soccer and college sports.

  Because of the scope of his responsibilities, Nick was named one of exclusive “Forty under 40” by Sports Business Daily in 2017

  Nick continues to lead a refreshing perspective to A-B’s sports entities to rework, revitalize and position the brewer’s brand sports properties for growth.

  Nick is a graduate of Marshall University.

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• Kim Lauersdorf

  Vice President, Marketing

  EmblemHealth

  @EmblemHealth

  Kim Lauersdorf

  Vice President, Marketing
  EmblemHealth
  @EmblemHealth

  

  If advertising could be in someone’s blood, it’s in Kim’s. She developed her first direct mail campaign at the age of seven, when she targeted Major League Baseball’s hottest stars seeking their autographs. And, yes, I still own all my autographed cards. 

   

  She began her career at account management where she learned the best skills: clear communication, setting true expectations, delivering on-time and on-budget, listening, collaborating, and the ability to work on a number of things simultaneously.

   

  She then moved to strategic planning because she says she loves understanding people and connecting their desire and needs with brands and products.

   

  As Strategy Director, she’s created and managed in-depth research, strategy and planning that has led to successful strategies and campaigns for numerous clients including Visa, TD Ameritrade Institutional, USG, Walgreens, John Deere, Kimberly-Clark, and WOW! Internet, Cable and Phone.

   

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• Francisco Morillo

  Digital Marketing Manager

  Sprint

  @fmorillodigital

  Francisco Morillo

  Digital Marketing Manager
  Sprint
  @fmorillodigital

  

  Francisco ‘Kiko’ Morillo has over 10 years of digital marketing experience with a strong focus on strategy with data-driven digital campaigns. Before joining Sprint to drive the SEM and SEO efforts, Francisco was at Xoom, a PayPal service, where he was responsible for managing digital acquisition programs through search, display, video, and app install.Previously, he worked on the agency side as a Digital Media Director and also has experience in the e-commerce industry. He has a drive for data analysis, digital marketing innovation and drive business growth.

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• David Queamante

  Client Business Partner

  SVP

  @UMWorldwide

  David Queamante

  Client Business Partner
  SVP
  @UMWorldwide

  

  David is a lifelong fan of great advertising and an award-winning media leader. His experience spans top categories and blue-chip brands including FCA, Garnier and Burger King. He built his reputation around insightful thinking blended with analytics, and enjoys creating tools when none exist.

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• Eugene Santos

  Senior Manager, Multicultural Marketing

  Kia Motors America

  @EugeneASantos

  Eugene Santos

  Senior Manager, Multicultural Marketing
  Kia Motors America
  @EugeneASantos

  

  Eugene Santos joined Kia Motors America in June of 2016, as Sr. Manager, Digital and Social Media Marketing. In that role, Eugene and his team were responsible for the creation of brand (Digital) building strategies for various Kia’s model launches and campaigns. In June of 2018, he began his current role of Sr. Manager, Multicultural Marketing,

  In his current tenure, Eugene is involved in the launching of various model campaigns for the Hispanic segment within the marketing verticals of Digital, Social, Traditional Media and Advertising.

  Prior to Kia, Eugene has held several marketing positions in his professional career including Multicultural Marketing and Latin America Sales and Marketing strategy for companies such as American Honda Motors, Walt Disney Company and 3M. Eugene received his MBA from the University of Southern California.

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• Peter Sorckoff

  Founder & CEO

  Seer World

  @PeterSorckoff

  Peter Sorckoff

  Founder & CEO
  Seer World
  @PeterSorckoff

  

  Peter epitomizes big picture thinking. He brings his 20+ years of marketing and branding experience to the table in every interaction, leveraging his deep understanding of the human subconscious and the phenomenon he calls ‘fandom’.

  Peter’s career began in a therapeutic environment which has informed his human-centric vision of marketing from the outset. That insight has served him well in his roles for major brands in the NBA, MLB, NHL and other sports franchises around the world.

  Prior to the launch of Seer, Peter was Chief Creative Officer & EVP Brand for the Atlanta Hawks and Philips Arena. At the Hawks, he managed the brand, marketing, digital, creative, production/content, innovation, and retail teams. Peter built an internal agency which changed the paradigm of sports partnerships with Coca-Cola, Anheuser Busch, Diageo, Verizon and FanDuel.

  Peter also led the repositioning and rebranding of the Hawks franchise, and served as design lead on the $200M ‘Experience First’ renovation of Philips Arena, where groundbreaking architecture fulfilled the needs of a millennial audience. His leadership created the $40M Emory Courts practice facility — the USA’s first cohabited professional sports practice facility, human sports science lab and sports medicine and orthopedic practice. Peter also enabled Coca-Cola to integrate their global innovation platform (Bridge Community) into the broader Hawks franchise — another first in sports.

  Internationally, Peter has been a consultant on projects for the Olympics and in the Australian sports marketplace, . He is a much sought-after marketing speaker on the national stage, where audiences learn about how to market to the subconscious and how every brand should think of their customers as fans.

   

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• Michael Temple

  VP, National Marketing & Events

  Century 21

  @CENTURY21

  Michael Temple

  VP, National Marketing & Events
  Century 21
  @CENTURY21

  

  Senior Marketing Professional with more than 10 years’ experience in digital and traditional marketing applications. Especially strong in brand messaging and strategic initiatives which drive leads and increases brand awareness. Strong SEM and social media background in generating customer awareness and revenue that align with business goals & KPIs.