Unlocking Marketing Innovation - #PortadaNY
Join us for the 13th annual edition of Portada New York where marketing innovators will delve deep into passion point marketing’s most imminent issues. On the agenda on September 12: How brands are evolving their video and mobile marketing toolkit to engage consumers with entertainment and sports content. Major brand and agency decision makers will answer questions including how Multicultural America impacts the job of major marketers? How can voice-based technologies be used to build brand awareness and preference? And much more…
Portada New York will also be the meeting point for Portada’s Council System with the Brand Star Committee, Agency Star Committee and the Sports Marketing Board holding their second 2019 in-person meetings.
Portada New York offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s one-on-one meetup offering.
Felix Palau serves as Vice President for Tecate and Tecate Light, part of the Heineken USA portfolio of Mexican brands. Palau is credited for leading efforts that resulted in a turnaround for the brand, and is currently focused on expanding the Tecate franchise nationally – overseesing all marketing activity for Tecate which has seen record growth, while achieving cultural relevance through its successful “Born Bold” campaign.
Prior to his current role, Felix was the Heineken® brand manager in the Americas Regional Marketing team for two years. He joined HEINEKEN in 2009 from Cuauhtemoc Moctezuma, Mexico, with the acquisition of FEMSA’s beer business. Felix held various positions in Brand Management and Planning during his 14 years with CM.
Portada New York 2019
8:15 am REGISTRATION OPENS
8:50 am WELCOMING REMARKS 9:10 am INNOVATION SHOWCASE
10:10 am PASSION POINT FOOD:
Food is a key cultural factor to bring Hispanic families together. Which marketing strategies and tactics are best to reach out and engage the Hispanic consumer around relevant time frames throughout the year? What shopper marketing initiatives are recommended? Learn how the executive at the helm of marketing at the largest Hispanic specific retailer in the U.S deals with these challenges.
10:35 am OMNICHANNEL MARKETING TARGETING LATIN AUDIENCES:
A case study.
11:00 am KEYNOTE INTERVIEW
11:25 am PORTADA MEET-UP #PortadaNY offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s three-eight minute one-on-one meetup offering. 12:35 pm SANDBOX PRESENTATIONS
Two rapid-fire sessions will introduce brand marketing executives to technological innovations.
1:00 pm THE EXPERIENTIAL MARKETING CONUNDRUM:
How to measure ROI and transfer best practices between marketing platforms.Experiential marketing has many investment items including entertainment/sports property sponsorship, media, point of sales, events etc. Major experiential marketers constantly measure effectiveness of their sponsorships ROI and set best practices to be transferred among all platforms. Hear how two leading experiential
marketers deal with these challenges.
Group Brand Director Tequila
in conversation with tbd 1:25 pm HOW MULTI-TOUCH ATTRIBUTION IS EMPOWERING VIDEO
The ascent of Multi-touch attribution, and the demise of last-click attribution, gives validation to channels that aren’t looked at from a last -click perspective like video.
1:50 pm CONCLUDING REMARKS
What we learned today.
1:55 pm NETWORKING
Snacks and Beverages
2:35 pm ADJOURNMENT
Get your tickets!