Unlocking Marketing Innovation - #PortadaNY

Join us for the 13th annual edition of Portada New York where marketing innovators will delve deep into how best to leverage marketing technology and new consumer insights in Multicultural America. .

On the agenda on September 12: How brands are evolving their video and mobile marketing toolkit to engage consumers with entertainment and sports content. Hispanic retail marketing insights, How to best leverage technology for experiential marketing. Omni-channel marketing and multi-touchpoint attributions, How 5G will change connectivity and content development. And much more…

Portada New York will also be the meeting point for Portada’s Council System with the Brand Star Committee, Agency Star Committee and the Sports Marketing Board holding their second 2019 in-person meetings.

Portada New York offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s one-on-one meetup offering.

Senior Brand Executives and Thought Leaders
will explore topics including the below:

  • PASSION POINT FOOD: Food is a key cultural factor to bring Hispanic families together.
  • THE EXPERIENTIAL MARKETING CONUNDRUM: How to measure ROI and transfer best practices between marketing platforms.
  • OMNICHANNEL MARKETING TARGETING LATIN AUDIENCES: A case study
  • 5G: How increased connectivity will change media and content strategies...
  • HOW MULTI-TOUCH ATTRIBUTION IS EMPOWERING VIDEO
  • HOT TOPIC: Multicultural Audience Measurement- Solution Approaches

SPEAKERS

    • Nick Kelly

      Head of US Sports Marketing

      Anheuser-Busch InBev

      Nick Kelly

      Head of US Sports Marketing
      Anheuser-Busch InBev

      Nick

      Nick Kelly is responsible for every sports property at Anheuser-Busch, equating to more than a-quarter billion dollars in sponsorships -inclusive of league, team and venue deals within the NFL, MLB, NHL, NBA, NASCAR, PGA, UFC, soccer and college sports.

      Because of the scope of his responsibilities, Nick was named one of exclusive "Forty under 40" by Sports Business Daily in 2017

      Nick continues to lead a refreshing perspective to A-B’s sports entities to rework, revitalize and position the brewer’s brand sports properties for growth.

      Nick is a graduate of Marshall University.

    • Felix Palau

      Group Brand Director Tequila

      Proximo Spirits

      @proximospirits

      Felix Palau

      Group Brand Director Tequila
      Proximo Spirits
      @proximospirits

      Felix

      Felix Palau serves as Vice President for Tecate and Tecate Light, part of the Heineken USA portfolio of Mexican brands. Palau is credited for leading efforts that resulted in a turnaround for the brand, and is currently focused on expanding the Tecate franchise nationally – overseesing all marketing activity for Tecate which has seen record growth, while achieving cultural relevance through its successful “Born Bold” campaign.

      Prior to his current role, Felix was the Heineken® brand manager in the Americas Regional Marketing team for two years. He joined HEINEKEN in 2009 from Cuauhtemoc Moctezuma, Mexico, with the acquisition of FEMSA’s beer business. Felix held various positions in Brand Management and Planning during his 14 years with CM.

    • Erendida Samaniego

      Marketing Programs

      El Super

      @elsupermrkt

      Erendida Samaniego

      Marketing Programs
      El Super
      @elsupermrkt

      Erendida
    • Eugene Santos

      Senior Manager, Multicultural Marketing

      Kia Motors America

      @EugeneASantos

      Eugene Santos

      Senior Manager, Multicultural Marketing
      Kia Motors America
      @EugeneASantos

      Eugene

      Eugene Santos joined Kia Motors America in June of 2016, as Sr. Manager, Digital and Social Media Marketing. In that role, Eugene and his team were responsible for the creation of brand (Digital) building strategies for various Kia’s model launches and campaigns. In June of 2018, he began his current role of Sr. Manager, Multicultural Marketing,

      In his current tenure, Eugene is involved in the launching of various model campaigns for the Hispanic segment within the marketing verticals of Digital, Social, Traditional Media and Advertising.

      Prior to Kia, Eugene has held several marketing positions in his professional career including Multicultural Marketing and Latin America Sales and Marketing strategy for companies such as American Honda Motors, Walt Disney Company and 3M. Eugene received his MBA from the University of Southern California.

AGENDA

  • Portada New York 2019
    8:15 am

    REGISTRATION OPENS

    Breakfast

    8:50 am

    WELCOMING REMARKS

    9:10 am

    INNOVATION SHOWCASE

    tba

    10:10 am

    PASSION POINT FOOD:

    Food is a key cultural factor to bring Hispanic families together. Which marketing strategies and tactics are best to reach out and engage the Hispanic consumer around relevant time frames throughout the year? What shopper marketing initiatives are recommended? Learn how the executive at the helm of marketing at the largest Hispanic specific retailer in the U.S deals with these challenges.

    Erendida Samaniego
    Marketing Programs
    El super
    10:35 am

    CREATING BRANDED CONTENT TO CHANGE BRAND PERCEPTION:

    Kia’s new tagline, “Give It Everything” has redefined its marketing approach and spirit of trying harder, working smarter, build better and sweat every detail. In many respects, this is the U.S Hispanic story. Kia Latino is redefining how the organization is using influencers and dual-language marketing to provide authenticity. But what are the KPIs that truly matter to measure success? Is Custom Content with partners important to change perception?

    Eugene Santos
    Senior Manager, Advertising & Marketing, Multicultural
    Kia Motors
    11:00 am

    KEYNOTE INTERVIEW

    Nick Kelly
    Head of U.S. Sports Marketing
    Anheuser-Busch InBev
    Interviewed by tbd
    11:25 am

    PORTADA MEET-UP

    #PortadaNY offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s three-eight minute one-on-one meetup offering.
    12:35 pm

    SANDBOX PRESENTATIONS

    Two rapid-fire sessions will introduce brand marketing executives to technological innovations.
    tba

    1:00 pm

    THE EXPERIENTIAL MARKETING CONUNDRUM:

    How to measure ROI and transfer best practices between marketing platforms.Experiential marketing has many investment items including entertainment/sports property sponsorship, media, point of sales, events etc. Major experiential marketers constantly measure effectiveness of their sponsorships ROI and set best practices to be transferred among all platforms. Hear how two leading experiential marketers deal with these challenges.

    Felix Palau
    Group Brand Director Tequila
    Proximo Spirits
    in conversation with tbd
    1:25 pm

    HOW MULTI-TOUCH ATTRIBUTION IS EMPOWERING VIDEO

    The ascent of Multi-touch attribution, and the demise of last-click attribution, gives validation to channels that aren’t looked at from a last -click perspective like video.

    1:50 pm

    CONCLUDING REMARKS

    What we learned today.

    1:55 pm

    NETWORKING

    Snacks and Beverages

    2:35 pm

    ADJOURNMENT

PARTNERS




Become a Premium Partner

For more information about this event and/or other Portada offerings, please contact Sales Coordinator Michelle Lopez at
michelle@portada-online.com

ATTENDEES INCLUDE


VENUE


THE WESTIN270 W 43rd St, New York, NY 10036
The Westin at Time Square Book your Hotel Room

Embark on an unforgettable hotel experience at The Westin New York at Times Square. Located in the heart of Midtown Manhattan, steps from the sights and sound of Times Square, we provide travelers an upscale escape in the buzzy center of the city. Easily walk to Broadway, Grand Central Terminal, Bryant Park and Central Park and enjoy unparalleled access to an assortment of subway lines.

Access for Senior Brand Marketers

Are you a brand marketer? You could be eligible for a complimentary VIP pass. Please, contact our Brand Relationship Manager, Celeste Martorana celeste@portada-online.com

Partnership Opportunities

Are you interested in business development packages including a number of guaranteed meetings with brand marketing executives, speaking and/or branding opportunities? Please contact our Sales Coordinator Michelle Lopez michelle@portada-online.com

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Past Events & Speakers






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