Global sports and entertainment sponsorship and consulting leader Octagon has acquired urban and multicultural agency, Alloy Access expanding its urban/multicultural offering and rebranding the unit as Octagon Access.

As a result of the acquisition, the Octagon Access urban and multicultural client portfolio is expanded to include among others: adidas, Allstate, Bank of America, BMW, Castrol, GSN, Hennessy, MasterCard, Tr3s, Sprint, Susan G. Komen for the Cure and The Home Depot.

The acquistion is unrelated to  re:fuel, the Media Buying Business which used to belong to Alloy Media + Marketing and in mid July was acquired by Prospect Capital Corporation, Tammy Nelson, spokesperson for re:fuel tells Portada. re:fuel connects brands to multicultural audiences through targeted media and promotions strategies.


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