Global sports and entertainment sponsorship and consulting leader Octagon has acquired urban and multicultural agency, Alloy Access expanding its urban/multicultural offering and rebranding the unit as Octagon Access.
As a result of the acquisition, the Octagon Access urban and multicultural client portfolio is expanded to include among others: adidas, Allstate, Bank of America, BMW, Castrol, GSN, Hennessy, MasterCard, Tr3s, Sprint, Susan G. Komen for the Cure and The Home Depot.
The acquistion is unrelated to re:fuel, the Media Buying Business which used to belong to Alloy Media + Marketing and in mid July was acquired by Prospect Capital Corporation, Tammy Nelson, spokesperson for re:fuel tells Portada. re:fuel connects brands to multicultural audiences through targeted media and promotions strategies.
