Today in our Marketer Interview feature, Portada talks with Randy Ranson, SVP for Latin America of SABMiller. Ranson explains SABMiller´s plans in the region and what their challenges and expectations are.
Today in our Marketer Interview feature, Portada talks with Randy Ranson, SVP for Latin America of SABMiller. Ranson explains SABMiller´s plans in the region and what their challenges and expectations are.
Toyota is undertaking a new major marketing initiative after its recall last year. It just announced the official launch of its marketing campaign for the all-new 2012 Camry: “It's Ready. Are You?” The campaign demonstrates how the seventh-generation model addresses changes in consumers' vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior styling.
Hoy has appointed Juan Caro as the National Sales Manager in the East Coast.He will be based out of Miami and report to Roaldo Moran Publisher and General Manager of Hoy Los Angeles.
Global sports and entertainment sponsorship and consulting leader Octagon has acquired urban and multicultural agency, Alloy Access expanding its urban/multicultural offering and rebranding the unit as Octagon Access.