A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
- Time Warner – La Comunidad
Time Warner Cable (TWC) announced the appointment of La Comunidad, a global independent agency, as its new Multicultural agency of record after a competitive review that included a short list of creative agencies. Leading the review process was Accenture, whose mission was to scout all the offerings in the market to ensure that Time Warner Cable retained the best-in-class marketing partners.
La Comunidad’s expertise will extend to Time Warner Cable’s sizable Hispanic marketing efforts including TV, print, OOH, radio and direct mail. La Comunidad is partnering with Omnicom’s retail powerhouse Zimmerman Advertising for direct marketing capabilities and production support out of Zimmerman’s state of the art production facilities in Florida.
- Toyota – presenting Sponsor Fiesta DC Festival Latino
The Japanese car manufacturer was the exclusive automotive sponsor of Fiesta DC Festival Latino. Toyota engaged participants with activities aimed to showcase its revolutionary safety program for Hispanic families, Buckle-Up for Life (BUFL), and displayed some of the best-selling Toyota models.
- Del Taco
Del Taco is setting its sights on Austin as the next growth target in Texas as it continues its steady, fast-moving march through the state. The popular Mexican quick service chain plans to open its first Austin restaurant at 1400 E. Whitestone Blvd., near the 183 Toll Road in Cedar Park. It is expected to open in November. A second location in Round Rock will follow in early 2013. According to Del Taco, the company is actively seeking Austin real estate options that meet its development requirements including stand-alone buildings with room for a drive-thru or in-line locations with multiple parking spots. Currently, Del Taco has 15 locations throughout the Dallas/Ft. Worth Metroplex and Houston where it operates both franchise and company-owned locations. The new Austin restaurants will be company-owned. Each Del Taco restaurant employs between 25 to 40 people.
- Jewel – Osco
JEWEL-OSCO is marking Hispanic Heritage Month with its fifth annual "Sabor de la Herencia Hispana" on Sept. 27. The Midwest food and drug retailer's signature VIP reception will be held at the National Museum of Mexican Art in Chicago. The program also includes a series of in-store culinary events that showcase dishes prepared by culinary students from St. Augustine College. "We are proud to observe Hispanic Heritage Month with events that celebrate the culture and traditions of the Latino community," said JEWEL-OSCO President Brian Huff. "Sabor de la Herencia Hispana was designed to honor the Hispanic vendors whose products we carry on our shelves, as well as to support the culinary talents of Hispanic youth and recognize the exceptional contributions of this vibrant community."
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