A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Grupo Cisneros’s digital unit RedMas just announced that it is acquiring Buenos Aires, Argentina headquartered Kontextua. RedMas will invest $2 million in Kontextua to develop new digital advertising platforms and extend the online network's reach in Chile, Mexico, Brazil, Colombia, and in the U.S. Hispanic market.
Fernando Gaston (VIMN), ), Alfredo Pedroso (Terra), Daniel Cobos (ifahto), Laura Blanco (Grey Madrid), David Segura (IAB Spain), Carlos Torres (IAB Spain), Miguel Ángel Ruiz (Ogilvy & Mather)
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Cesar Sroka (Omnicom), Cynthia Nelson, Fernando Gaston (VIMN), Alfredo Pedroso (Terra), Francisco Cardenas (Dieste), Hugo Tamer (Dieste)
Digital radio in your refrigerator? Why not? When it comes to digital radio, the sky is the limit for Pandora, the Internet-based radio service which to this day has amassed 56 million monthly users.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Fernando Gaston (VIMN), ), Alfredo Pedroso (Terra), Daniel Cobos (ifahto), Laura Blanco (Grey Madrid), David Segura (IAB Spain), Carlos Torres (IAB Spain), Miguel Ángel Ruiz (Ogilvy & Mather)
La red de publicidad in-text e in-image, Kontextua, ha sido adquirida por RedMas de Organización Cisneros.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Grupo Cisneros’s digital unit RedMas just announced that it is acquiring Buenos Aires, Argentina headquartered Kontextua. RedMas will invest $2 million in Kontextua to develop new digital advertising platforms and extend the online network's reach in Chile, Mexico, Brazil, Colombia, and in the U.S. Hispanic market.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Fernando Gaston (VIMN), ), Alfredo Pedroso (Terra), Daniel Cobos (ifahto), Laura Blanco (Grey Madrid), David Segura (IAB Spain), Carlos Torres (IAB Spain), Miguel Ángel Ruiz (Ogilvy & Mather)
Portada’s Audience voted for 9 different categories in the 2012 edition of Hispanic Advertising and Media Awards. The Award Winners (see photo below) were announced last Thursday’s 6th Annual Hispanic Advertising and Media Conference.
Fernando Gastón (Viacom), Alfredo Pedroso (Terra), Daniel Cobos (ifahto), Laura Blanco (Grey Madrid), David Segura (IAB España), Carlos Torres (IAB España), Miguel Ángel Ruiz (Ogilvy & Mather)
Con la mira en el Mundial del Futbol del 2014 en Brasil, los Juegos Olímpicos de Invierno del mismo año en Rusia, los Juegos Olímpicos de Brasil 2016 y el Mundial de Futbol 2018 de Rusia; MediaCom Sport (servicio especializado en patrocinios deportivos de la agencia de medios inglesa, MediaCom) ha decidido abrir operaciones en Moscú y seguir la expansión de sus servicios en tres meses a Brasil.
Telcel ha lanzado su nueva campaña, creada por la agencia “La Doblevida”, en la que buscan comunicar sus dos grandes fortalezas en México: tecnología y cobertura. La campaña consta de 5 comerciales de televisión (Hola, Baila, Comparte, Ríe y Juega) y que bajo el concepto “La red en tus manos” buscan acercarse más a los consumidores.
Digital radio in your refrigerator? Why not? When it comes to digital radio, the sky is the limit for Pandora, the Internet-based radio service which to this day has amassed 56 million monthly users.
Post Foods has partnered with Dominican singer Prince Royce to create branded-entertainment content for Honey Bunches of Oats leading up to the Latin Grammys, Mike Foley, brand manager, U.S. Hispanic at Export
How do you take a national brand that spends tons of marketing dollars in national advertising to be effective at the local level?