Center for Disease Control
Exploring custom publishing options
The CDC is trying to reach Hispanic parents with children of a certain age
Fall 2005 through May 2006
Hispanic entertainment and women's magazines
Aims to change perceptions about the brand by showing celebrities wearing new clothes and styles
Fourth quarter of 2005
National magazines and newspapers
Food products. Other print-heavy brands include Lipton Iced Tea, Dove and Axe.
Free Money Smart Financial Education Program
Newspaper ads in 14 areas: Atlanta, Austin, Boston Chicago, Dallas, Denver, Kansas City, Los Angeles, McAllen, Miami, New York, Puerto Rico, San Antonio and Washington, D.C.
Financial education program. Includes print and radio ads.
Health Insurance Plan
General Electric Consumer Finance
Direct mail (solo-mail) in Houston and Chicago markets last May.
Based on the campaigns results, GE may or may not increase its advertising activity
National Spanish-language magazines
Increasing Hispanic media allocation for many of its brands
American Communications Group
Uses FSI's for general market and ROP for doggy day care stores and grooming services on a sporadic basis
Pet supplies retailer is evaluating whether to enter the Hispanic advertising market
Haworth Marketing and Media
Fashion and beauty editorial environments, in national magazines
Targeting Women, 18-49
(Entertainment entrollment product in coop. with tbd partner).
Black Sheep (media buying Starcom and/or FCB)
Fourth quarter 2005 pilot
Radio, Outdoor, print and direct marketing. (Direct mail (solo mail) and Internet (e-blasts), main components).
Campaign will target bilingual and English-dominant Hispanics. Depending on the pilot's results, Voy will expand its campaign in 2006.
Summer and Fall 2005
National magazines, Hispanic newspapers in 100 markets
Buys Hispanic media for movies which are popular among Hispanics as well as for movies with lead actors of Hispanic background.