Jose Cuervo Platino Reserva de La Familia
September 07 – Spring 08
Pint ads in GQ and Men’s Vogue, and local luxury magazines Gotham, and Ocean Drive.
English-language print ads. Considering Spanish-language ads for second half of campaign.
March, April, May 2008
Expected stand-alone direct mail, magazines and online.
Promote spring and summer travel.
Starcom Media Vest
going more into local buys (radio, print, online geotargeted).
Bravo (creative and planning)
Increasing interactive portion
Increase of digital portion out of TV.
More focus on target selection.
In 2007 advertised in Selecciones,, Readers Digest and Men’s Health en espanol.
Heineken (U.S. importer)
Primarily on broadcast, Some online advertising for Tecate Light
Targeting S2nd generation Mexican American online
Print and online in Mexico, Central America and the Caribbean
Alto Nivel and Soy Entrepreneur magazines and their websites.
U.S. foster care system.
The Advertising Council, U.S. Department of Health and Human Services, Administration for Children and Families (ACF) , Collaboration to AdoptUsKids
Spanish television, radio, and print PSAs
Campaign designed to encourage Spanish-speaking families and individuals to consider adoption from the U.S. foster care system.
Source: Portada Directory of Corporate Marketers and Media Buyers targeting Hispanics
Note: To get concrete contact information about more than 2,000 Corporate marketers and Media Buyers/Planners targeting Hispanics. Call or e-mail Annette Fielman at (516) 396-0179 or Annette@portada-online.com.