Issue 29. Q1 2008
Sandbox Wars: Parenting Market Heats Up. You Make Me Click: Driving Traffic to Hispanic Websites. 2008 Election: A Fruitless Tree So Far… Hispanic Media Market
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Sandbox Wars: Parenting Market Heats Up. You Make Me Click: Driving Traffic to Hispanic Websites. 2008 Election: A Fruitless Tree So Far… Hispanic Media Market
Ahhh, Texas. While for many the Lone Star State conjures images of surly cowboys and sawdust floors, the present day reality is far-removed from the mythology around the sprawling state.
Of the 1,983 National Preprints (FSIs) inserted in Hispanic newspapers between January 1 and October 15, 2007, 1001 (50.48%) were in English, according to Portada Ad-Tracking. Approximately 770 (38.68%) were in Spanish, while 215 (10.14%) were bilingual.
The Hispanic customer base is extremely important for large retail companies. “Reaching the Hispanic market will continue to be a high priority for most retailers in 2008.
Online media with its lead generation and interactive characteristics should be a particularly good vehicle for local advertisers.
A Q&A with Luis Cabrera, managing director of Bravo Uno-a-Uno. Cabrera manages all Interactive Components of Bravo's brands
“Hispanic portals reach consumers in an interactive web environment and are able to target consumers much more directly based on behavior and demographic information,” says Batanga’s chief marketing officer, Rick Marroquin.
The rational for an increase in Hispanic Health Advertising is very strong. However, the advertising levels are often not there yet.
Greg Sands, Managing Director of Sutter Hill Ventures is a specialist in software, internet services, and advertising, marketing and media technologies.
National Advertising Campaigns Targeting Hispanics
The upcoming 2008 presidential election represents a potential boon for Hispanic media properties, particularly as Hispanics are currently enjoying a higher profile in the electoral process than ever before
There is no doubt that Hispanic consumers and media deserve a higher share of the $200+ billion U.S. advertising pie.
As the old saying goes, “You can lead a horse to water, but you can’t make him drink.” But that’s OK for ad-networks.
The cat is out of the bag. Hispanic parenting media is big business and is only getting bigger. New York-based Palladium Equity Partners just wagered $15 million dollars on it, when it approved financing for Todobebé’s expansion, which includes the launch of its print publication in April.