MTV Tr3s has launched a new month-long on-air, online and wireless image campaign entitled, "Artists Speaking Tr3s." The campaign kicked off on Friday, February 1st with bachata pop quartet Aventura. Going forward, MTV Tr3s will select Latino artists throughout the year and collaborate with them on the ads.
Aventura will have a dedicated artist page on MTVTr3s.com, which will feature a link to their MTV.com artist page where fans will have access to bio info, band photos, music videos and on-air promos. MTV Tr3s Mobile will feature long-form versions of the on-air promos.
Since launching in September 2006, MTV Tr3s has become the most widely-distributed TV network dedicated to serving today's bicultural Latino youth and is currently seen in 6.2 million Hispanic TV households and 31.9 million total TV households. New York based Carat is MTV Tr3s Advertising Agency (including Hispanic advertising).
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