Changing Places [59-A]
Sony Bequer{Megazines)., Salvador Hasbún{SBS}, Carlos Sanchez{Telemundo}, Manuel Abud{ Telemundo} Celia Chavez {Telemundo}, Roel Medina{Telemundo} Louis Bardov{QuePasa}, Kevin Hartz{QuePasa}, Keith Rabois{QuePasa}
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Sony Bequer{Megazines)., Salvador Hasbún{SBS}, Carlos Sanchez{Telemundo}, Manuel Abud{ Telemundo} Celia Chavez {Telemundo}, Roel Medina{Telemundo} Louis Bardov{QuePasa}, Kevin Hartz{QuePasa}, Keith Rabois{QuePasa}
Sony Bequer{Megazines)., Salvador Hasbún{SBS}, Carlos Sanchez{Telemundo}, Manuel Abud{ Telemundo} Celia Chavez {Telemundo}, Roel Medina{Telemundo} Louis Bardov{QuePasa}, Kevin Hartz{QuePasa}, Keith Rabois{QuePasa}
Including America Network, Bandamax, and Canal de las Estrellas.
Marries the two entities in big online push.
The campaign will focus on various highly-popular Latino artists and will run on-air, online, and via mobile phones.
Sony Bequer{Megazines)., Salvador Hasbún{SBS}, Carlos Sanchez{Telemundo}, Manuel Abud{ Telemundo} Celia Chavez {Telemundo}, Roel Medina{Telemundo} Louis Bardov{QuePasa}, Kevin Hartz{QuePasa}, Keith Rabois{QuePasa}
New companies coming in: Herff Jones and Big Brothers Big Sisters.
What companies are making digital media an important vehicle to reach Hispanics? Do the buys come from general market agencies, Hispanic agencies or directly from clients? Here are the answers.