Mediacom has teamed up with mobile ad network InMobi to enhance its rich media mobile ad operations.

Mediacom will use InMobi’s rich media ad creation platform Sprout to produce HTML5 ad units. Sprout allows advertisers to create, distribute and optimise mobile rich media campaigns.

“Rich media on mobile devices is increasingly critical for brand advertisers,” says InMobi managing director and vice-president of Europe and the Middle East Rob Jonas. “We look forward to enabling Mediacom to deliver best-in-class mobile rich media creative executions for their advertisers and are confident they will push the boundaries of what is possible on this exciting new media.”

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