“The Latin American media market should be headed towards more diversification” L. Bernstein, LPB
Portada interviewed Lee Bernstein, President of LPB Networks. Bernstein has interesting views about the evolution of the Cinema Advertising Market in Latin America. Lee told Portada that “Cinema is a media outlet for advertisers in the market to complement and leverage their media campaigns. The media market should be headed towards more diversification versus putting all your revenue into Pay TV. Advertisers are starting to see the benefit into expanding into new areas.”