A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Bimbo, Nextel, La Rural /Smash – Argentina
The argentinean full marketing agency has won three new acoounts in the country: Bimbo, La Rural and Nextel. The agency will be in charge of the general communication strategy for the brands. Nextel: the agency will work with the BTL Department and Consumer services. La Rural: Corporate communications and promotions. Bimbo: Communication strategy, media buying and planning for Oroweat (new brand in the country).
- Axtel / Anónimo – Mexico
Mexican agency Anónimo has been appointed by Axtel to manage its communications efforts in the country.
- Jaguar – Global
Jaguar has launched a new social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels. Jaguar has appointed We Are Social as its first social media retained agency to handle its global account.
The agency will be responsible for managing the automotive manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches and event in the social sphere. Jaguar has been working with We Are Social on a project-by-project basis for the past six months. It has most recently supported the launch of its Jaguar XF Sportbrake vehicle with a Twitter campaign.
- Zurich – Global
Zurich, the insurance company, is conducting a global review of its global advertising account. The pitch is thought to have been called by the company’s headquarters in Switzerland.
Publicis Worldwide currently handles the brand’s advertising in key markets, including Europe, North America and Asia.
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