MediaCom has named Fernando Emilio Silva (photo) as its new Chief Executive for Latin America. Fernando, who was previously Chairman of Vivaki for Mexico, Central America and the Caribbean, will join the company March 1st 2012. Before Vivaki, he was Managing Director for OMD International LatAm.

The Argentine national will lead a team across five offices in LatAm. In recent years, the agency has tripled its billings according to RECMA and added numerous high-profile advertisers such as P&G, Time Warner and VW to its client list.

Silva will be tasked with ensuring that Latin American brands deliver on their potential to succeed both locally and globally; he will also help global brands grow across Latin American markets. 

Fernando will work closely with Annetta Cembrano, COO for MediaCom LatAm and CEO for MediaCom Chile, who has been leading the region alongside GroupM’s LatAm CEO David Byles since previous MediaCom LatAm CEO Mariano Roman left the company in July 2011.

David Byles, CEO GroupM LatAm, said “Sir Martin Sorrell is famous for having said that ‘This is the decade of Latin America’. As we build on a fantastic growth record for GroupM LatAm, and lead the Group through this exciting future, we are delighted to attract Fernando to lead MediaCom in the region.”

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