MediaCom has named Fernando Emilio Silva as its new Chief Executive for Latin America. Fernando, who was previously Chairman of Vivaki for Mexico, Central America and the Caribbean, will join the company March 1st 2012. Before Vivaki, he was Managing Director for OMD International LatAm.
According to Pyramid Research, the smartphone segment is becoming central to the development of the global mobile industry.
In the last IAB Now held in Argentina, Daniel Kafie, CEO and co-founder of Vostu, predicted the social gaming market will turnover $1.6 billion in 2012.
Benjamin Gomez becomes Acting CEO for Starcom MediaVest Mexico, effectively immediately, as announced by Monica Gadsby, CEO Starcom MediaVest (SMG) Americas
MediaCom has named Fernando Emilio Silva as its new Chief Executive for Latin America. Fernando, who was previously Chairman of Vivaki for Mexico, Central America and the Caribbean, will join the company March 1st 2012. Before Vivaki, he was Managing Director for OMD International LatAm.
According to Pyramid Research, the smartphone segment is becoming central to the development of the global mobile industry.
eMarketer analysts announced that they are revising up their forecasts for U.S. mobile ad spend to $2.61 billion, from their previous estimates of $1.8 billion.
Many marketers have the assumption that Spanish-dominant and even bilingual Hispanics are not online or at least not as much as English-dominant Hispanics or the general U.S. population. Well, a just published study by Ipsos says that this is not the case.
In the last IAB Now held in Argentina, Daniel Kafie, CEO and co-founder of Vostu, predicted the social gaming market will turnover $1.6 billion in 2012.
Benjamin Gomez becomes Acting CEO for Starcom MediaVest Mexico, effectively immediately, as announced by Monica Gadsby, CEO Starcom MediaVest (SMG) Americas