Lucio Grimaldi has been promoted to the position of Vice President – Latin America at Publicitas in Miami. Grimaldi joined Publicitas in May 2012 as Executive Director – Latin America.
In his role as VP – Latin America, Grimaldi will continue to strengthen Publicitas relationship with major media owners and advertising clients in the Latin American markets and lead the expansion of Publicitas operations in the region. Grimaldi will also be in charge of Publicitas U.S. Hispanic efforts. In the U.S. Hispanic marke Publicitas places a strong emphasis in monetizing Latin American websites that are visited by U.S. Hispanic audiences through geotargeting techniques.
Grimaldi is based in the Publicitas Miami office and reports to Simon Taylor, CEO Europe & Americas at Publicitas.
