Yahoo! announced that Scott Bushman, most recently VP of digital at Wasserman Media Group, will serve as head of media networks for Latin America, Canada and the U.S. Hispanic market.
Sources at Yahoo! tell Portada that Armando Rodriguez, General Manager Latin America and US Hispanic from Head of Sales & Business Development, Yahoo! Hispanic Americas will work closely with Bushman. However, Rodriguez reports to a different unit within Yahoo! led by Rich Riley, Executive Vice President of Yahoo! Americas.

US Hispanic Media Inc. (USHM), the subsidiary of Argentina’s La Nación, which in March bought a 90% stake in ImpreMedia, has made the first major changes in the organization/personnel of the Hispanic print and digital media company. Ginger Neal,  SVP Digital, and Steve  Bentz, Chief Revenue Officer, have been victims of the reshuffle.  While Monica Lozano continues to be the company’s CEO,  Francisco Seghezzo ImpreMedia’s COO will be in charge of all operations of the company.  (Read more on the ImpreMedia personnel changes here).

Felipe de Lucas was recently named CEO of Prisa Brand Solutions. Lucas is based in Grupo Prisa headquarters in Madrid. Prisa Brand Solutions is organized under two new units. One is led by Silvia Velasco Praga. Praga has commercial responsibility over all Prisa Brand solutions media in Spain. The other unit will strengthen Prisa Brand Solutions Latin American-panregional presence and is led by Alvaro Palacios out of Miami. Palacios will be responsible for all advertising sales via Prisa owned radio, print and online platforms in Latin America and the U.S. Hispanic market.

Chicago Public Media (CPM) is partnering with the National Museum of Mexican Art to expand community programming. CPM is purchasing the community signal of WRTE 90.5 FM (Radio Arte), the Museum’s youth-driven Latino public radio station. As part of the partnership, CPM is also pursuing options to purchase key programs from the Radio Arte line-up to expand programming of WBEW 89.5 FM (Vocalo), sister station of WBEZ. Silvia Rivera is WBEW 89.5 FM managing director. In another shift for Spanish-language radio, Chicago now has a third Regional Mexican music station. With the recent switch of WNUA-FM (95.5) from Spanish contemporary-hit Mega 95.5 to El Patron 95.5, the Clear Channel outlet takes aim at Univision Radio’s WOJO-FM (105.1) and Spanish Broadcasting System’s WLEY-FM (107.9. The move follows Clear Channel’s recent launch of Chicago’s first Spanish FM sports station on low-power 97.5 ESPN Deportes.


Portada Staff

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