UM recently published the results of its survey on Wave 6 social networks. The study polled more than 40,000 Internet users who use this tool daily in 62 countries. In Latin America, users were polled in Argentina, Brazil, Chile, Colombia, Ecuador, and Mexico.
Scott Bushman {Yahoo!}, Rich Cusick {Yahoo!}, John Buchanan {Yahoo!}, Charles Clapshaw {TBWA} , Mariana Castro {Starcom}, Andréa Rolim {Yum}, Laura Hills {Dydacomp}, Paul Combes {D-Link}, Jose Ongay {Lexmark}
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Yahoo! announced that Scott Bushman, most recently VP of digital at Wasserman Media Group, will serve as head of media networks for Latin America, Canada and the U.S. Hispanic market.
UM recently published the results of its survey on Wave 6 social networks. The study polled more than 40,000 Internet users who use this tool daily in 62 countries. In Latin America, users were polled in Argentina, Brazil, Chile, Colombia, Ecuador, and Mexico.
Scott Bushman {Yahoo!}, Rich Cusick {Yahoo!}, John Buchanan {Yahoo!}, Charles Clapshaw {TBWA} , Mariana Castro {Starcom}, Andréa Rolim {Yum}, Laura Hills {Dydacomp}, Paul Combes {D-Link}, Jose Ongay {Lexmark}
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Scott Bushman {Yahoo!}, Rich Cusick {Yahoo!}, John Buchanan {Yahoo!}, Charles Clapshaw {TBWA} , Mariana Castro {Starcom}, Andréa Rolim {Yum}, Laura Hills {Dydacomp}, Paul Combes {D-Link}, Jose Ongay {Lexmark}
UM recently published the results of its survey on Wave 6 social networks. The study polled more than 40,000 Internet users who use this tool daily in 62 countries. In Latin America, users were polled in Argentina, Brazil, Chile, Colombia, Ecuador, and Mexico.
Scott Bushman {Yahoo!}, Rich Cusick {Yahoo!}, John Buchanan {Yahoo!}, Charles Clapshaw {TBWA} , Mariana Castro {Starcom}, Andréa Rolim {Yum}, Laura Hills {Dydacomp}, Paul Combes {D-Link}, Jose Ongay {Lexmark}
Mexico’s Group Modelo agreed to sell its 50 percent stake in distributor Crown Imports LLC to its partner, winemaker Constellation Brands Inc. of New York, for $1.85 billion as AB InBev completes its acquisition of Modelo. The transaction, which is subject to regulatory approval, is expected to close during the first quarter of calendar 2013.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Less than a year after opening its multicultural agency Totality, Havas is closing the agency Adage reports. Havas decided it would be better to integrate multicultural work in operating companies such as Euro RSCG and Arnold rather than add another layer.
Last week Houston Chron/La Voz de Houston introduced its new site lavoztx.com, Portada interviewed Aurora Losada, Editor, La Voz de Houston/Houston Chronicle and LaVoztx.com (photo), on the new site launch. Losada provided interesting answers on how content is shared with the chron.com site and her overall content strategy.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Yahoo! announced that Scott Bushman, most recently VP of digital at Wasserman Media Group, will serve as head of media networks for Latin America, Canada and the U.S. Hispanic market.