A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • Arena Media / SAB Miller – Argentina

SAB Miller has chosen Arena Media to handle its media planning and buying in Argentina for its brands Isenbeck, Warsteiner and Miller. Sagustina Saggese will be in charge of the account. Carlos Alzate is Marketing VP for SAB Miller in the country.

  • Unilever / PHD – Global

Omnicom’s PHD has won Unilever´s global planning account. PHD has beaten Mindshare in the final pitch.
Unilever called a review of its $3bn global planning and buying business at the end of the 2011 and invited its worldwide incumbents to pitch for the business. The review covered duties for its foods, refreshments, home care and personal care categories.

According to Ad Age, the media buying part of the business will continue to be handled regionally and no announcements are expected to be made until September. Last month, Mindshare retained the US buying business without a review.

  • Exxon Mobile / BBDO – Mexico

BBDO Mexico has won the account of Exxon Mobile in the country. Monica Noble and Gustavo Correa will be in charge of the management of the account.

  • Burger King – Argentina

Burger King announced that will be working with Ogilvy´s agency David in the country for its communications and brand image for its premium products. Luciana Cabrejas is the Grouper Marketing Manager for Burger King in Argentina.

  • TBWA – Global

TBWAWorldwide is relaunching its digital offering under the banner TBWADigital Arts Network in 18 markets.

The Digital Arts Network department will operate as part of TBWA’s local offices, while existing digital departments within the agency's network will be rebranded under Dan. The global Dan operations are headquartered in New York. It will initially operate in 18 markets including Australia, Belgium, Canada, Denmark, Finland, France, Germany, Greater China, Japan, Mexico, New Zealand, Singapore, South Africa, UAE, the UK and the US.

  • Roc /NBS – Argentina

Johnson&Johnson´s Roc is now working with the Argentinean agency NBS.


For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latinamericans. More than 1400 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

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Portada Staff

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