Martin Cerda is joining Cheskin Added Value. Cerda, who founded and led the award-winning Hispanic research firm, Encuesta Inc., joins Cheskin Added Value in a senior leadership role where he will bring his extensive experience in U.S. Hispanic markets, business consulting and quantitative research to top multinational companies and leading brands. Prior to joining Cheskin Added Value, Cerda was the founder and research director of Encuesta Inc., launched in 1989 and considered one of the largest independent Hispanic research companies in the country, specializing in quantitative, online qualitative and ethnographic research for companies such as Burger King Corporation, Ford Motor Company, S.C. Johnson & Son, and Verizon Wireless. In his new role as Strategic Director in the Quantitative/Business Consulting hub of Cheskin Added Value, Cerda will bring his Hispanic markets expertise to clients’ strategic marketing challenges. In addition to helping lead and grow the intercultural practice, he will also be working with the company’s business consulting and innovation practices groups across all consumer segments. Cerda will be based in Miami.
EC Hispanic Media, owner of El Clasificado, elclasificado.com, Quinceañera Expo, quinceanera.com, alborde.com, Su Socio de Negocios and pacoslist.com, announced that Hugo Hernandez has joined its senior management team as Director of Marketing and Events. Hernandez will be responsible for brand identity against EC Hispanic Media's key assets: El Clasificado, quinceanera.com, alborde.com, SuSocioDeNegocios.com, and pacoslist.com. Until recently, Mr. Hernandez worked at impreMedia where he held various positions including: National Automotive Sales Manager, Corporate Accounts Manager and Director of Sports Initiatives. While there, Mr. Hernandez was responsible for creating and co-selling some of impreMedia's largest marketing programs.
La Comunidad announced that it has hired Natalia Rojas as Director of Digital Development, Peele Lemos as Senior Art Director and Designer, Chelsea Cumings as Art Director, and Jane Cronk as Copywriter.
Miguel Amantegui joins Central Florida News 13 En Español as a reporter
Manny Garcia has been named président of the Investigative Reporters and Editors organization during the NAHJ convention in Orlando.
Cindy Rodriguez was named Journalist-in-Residence at Emerson College in Boston for the 2011-12 academic year.