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June 20, 2011

Changing places: Martin Cerda, Hugo Hernandez, Natalia Rojas, Peele Lemos

Martin Cerda is joining Cheskin Added Value. Cerda, who founded and led the award-winning Hispanic research firm, Encuesta Inc., joins Cheskin Added Value in a senior leadership role where he will bring his extensive experience in U.S. Hispanic markets, business consulting and quantitative research to top multinational companies and leading brands.