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This week in Breaking Ads Mexico we present the digital campaigns from Dell, Grupo Habita, Head & Shoulders and TelCel.

The new selection of “breaking ads” through tracked MexicoWebMonitor™ by Media Economics Group was active between February 6 to 13, 2012.

Selected “Breaking” Ads: February 6 to 13, 2012:

Advertiser (Parent Company): Dell Computer Corporation

Campaign: “Alienware X51”

First date captured: 02/07/2012

Language(s): Spanish

Description: Dell Mexico campaign for new Alienware X51gaming PC.  Featured offer price from $12,999 MXN.

Site(s): (from Mexico), (from Mexico),, Starmedia Mexico.


Grupo Habita

Advertiser (Parent Company): Grupo Habita

Campaign: “Lucky Hour”

First date captured: 02/10/2012

Language(s): Spanish

Description:  “Lucky Hour” promotion: Up to 50% discounts on reservations at Grupo Habita luxury hotels chain on Wednesdays.



Head & Shoulders

Advertiser (Parent Company): Procter & Gamble Company

Campaign: “Nuevo Manzana Fresh”

First date captured: 02/06/2012

Language(s): Spanish

Description:  P&G newly launched “Manzana Fresh” version of Head & Shoulders shampoo/conditioner.

Site(s): (Mexico),, (Mexico), Yahoo! Mexico.




Advertiser (Parent Company): America Movil

Campaign: “Mega Amigo”

First date captured: 02/07/2012

Language(s): Spanish

Description:  New “Mega Amigo” promotion from Telcel Mexico.  Get free data downloads with purchases “recargas” of air time.  Campaign features expandable banners (600×250 and 950×250).

Site(s): (from Mexico), (Mexico).

Source:Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group

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