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February 15, 2012

Hispanic Newspapers expand in Utah and New Jersey

While many general market newspapers are having difficulties, some Hispanic newspapers are increasing their circulation and frequency (see our news yesterday on La Voz de Houston increasing its circulation).

Sports Marketing: How MLB expands into the Latin world

Major League Baseball broadcast content is very coveted in the U.S. Hispanic market and Latin America. Chris Milkovich who works in Major League Baseball’s International Broadcast Sales department provides interesting insights . Milkovich says that “ We don't sell advertising, but rather we license broadcaster's around the world to air baseball on their networks.”