Marco Nobili, Michael Zacarias, Jose Sancho…. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.
ViacomCBS Networks Americas announced that Marco Nobili was named Senior Vice President of Strategy and Emerging Business. In this newly created role, Nobili will be responsible for driving the emerging strategy for the Americas across its products, platforms, and commercial lines of business. In addition, Nobili will lead the OTT strategy and execution of ViacomCBS Network America’s key streaming properties in the free and paid space—Pluto TV, Noggin and Paramount+, aligned and fully in sync with the global ViacomCBS Networks International strategy. He will also oversee the Business Intelligence areas, including research and analytical functions for all entertainment programming, streaming and data operations. Nobili will report to JC Acosta, President, ViacomCBS Networks Americas and will be based in Mexico City, Mexico.Networks Americas.” Nobili joins ViacomCBS from Netflix, where he was Director of Product Innovation & Originals Launch Strategy in Spain and Latin America. In this capacity, he identified long-term opportunities and oversaw the launch strategy for new content. Prior to joining Netflix, Nobili held several critical positions at Amazon, including Regional Manager for Amazon Prime Video, where he launched and oversaw the market strategy for Prime Video in Mexico and Spanish-speaking Latin America. He also held the position of Marketing and Product Management Lead for Marketplace.
New Marketing VP at Ferrero
Michael Zacharias has joined Ferrero USA as vice president, trade marketing and category management.In this new role, Zacharias will lead trade marketing, category management and shopper marketing for Ferrero’s portfolio, which includes Nutella, Kinder, Tic Tac, Ferrero Rocher, Crunch, Baby Ruth and Butterfinger. Zacharias will report to James Klein, Ferrero chief customer officer, Ferrero USA. Zacharias joins Ferrero from American brewing company Anheuser-Busch, where he spent the entirety of his career. Most recently, he served as vice president of sales for the company’s northeast region. In his role, Zacharias was responsible for the full profit and loss center of the Northeast Business Unit, including strategic planning, human resources, sales and marketing, business development and customer satisfaction.
And More Changing Places
DAVID Miami announced the hiring of Jose Sancho as their newest Associate Creative Director, effective May 14. Sancho will soon join DAVID’s Miami office from Madrid where he’ll be teaming with Curtis Caja, an award winning ACD, who was responsible for the Cannes Grand Prix winner “Burning Stores”.One of the most awarded creatives in Spain, Sancho has worked on national and global accounts for brands like Burger King, Renault, Unilever (Cornetto, Magnum, Funny Feet) and Rexona, among others. During his six-year stint at LOLA MullenLowe in Madrid, he was known for award-sweeping campaigns including the ‘Scary Clown’ campaign for Burger King and ‘The Hidden Flag’. He’s been awarded at many major industry festivals including Cannes, D&AD, Clios, The One Show, Andys, Effies, and more.