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May 25, 2020

Tax Marketing

John Sandoval @TurboTax: “While Companies Run Ads Addressing the Current Situation on English-language TV, Many Have Not Complemented Their Efforts in Spanish-language TV.”

The U.S. government has given tax payers until July 15 to file and pay the 2019 income taxes that are normally due April 15. Major Tax Marketing efforts therefore have been extended for 90 days. We asked John Sandoval, Senior Brand and Latino Marketing Manager at  Intuit, (and a Portada Council System member) about how he has adapted the TurboTax marketing campaign to the new social distancing environment.