People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Univision Communication announced the appointment of industry veteran Gustavo Ordóñez to the position of SVP of Programming Research. In this role, Ordóñez will make programming and content recommendations for all of Univision’s platforms based on research regarding the preferences of Univision consumers. He will also work collaboratively across Univision to help drive new business by providing insights on ratings trends. Based in Miami, Ordóñez will report to both Alberto Ciurana, president of Programming and Content, and Elizabeth Ellers, executive vice president of Corporate Research.
Group M has created a new unit designed to help beef up the operation’s multicultural offering. It will be led by Gonzalo Del Fa, currently managing director of MEC Bravo and a Portada Editorial Board Member, the Hispanic specialist unit at GroupM media shop MEC. The new unit is called GroupM Multicultural. Effective immediately, the heads of the individual multicultural operations at GroupM shops Mindshare, MEC, MediaCom and Maxus will report to Del Fa. As part of a broader expansion of its multicultural practices GroupM said it would be adding both staff and new resources to help multicultural specialists at its agencies serve clients better. Del Fa will oversee that expansion.
MiTú is putting some of the money it got in its recent Chernin Group financing into getting ad sales “muscle”. The multichannel YouTube network is hiring Charlie Etcheverry as a Sales Consultant. Echevery most recently served as EVP/CRO of Univision Interactive overseeing national, local and international advertising activities across all of Univision’s digital, mobile and social properties. In his new role, Echeverry will help shape and provide insight into Mi’Tú’s brand relationships and advertising partnerships, along with supporting the company’s marketing strategy. He will work closely with company partners Beatriz Acevedo, Roy Burstin and Doug Greiff.
The Monitor (A daily newspaper in Mc Allen, TX) has hired a Texas-Mexico border native and veteran journalist to lead its editorial coverage. Carlos Sanchez, managing editor of the Baton Rouge, La., bureau at the New Orleans Times-Picayune, is set to begin his new position in early May.
MasonBaronet, a marketing communications firm located in Dallas, Texas, announced the hiring of Hunter James as director of business development. James will lead and manage the development and growth of new business and maintain key agency relationships. James is based in Austin, Texas expanding MasonBaronet’s presence in the Austin business community.