Etcheverry joins MiTú

MiTú is putting some of the money it got in its recent Chernin Group financing into getting ad sales "muscle". The multichannel YouTube network is hiring Charlie Etcheverry as a Sales Consultant. Echeverry most recently served as EVP/CRO of Univision Interactive overseeing national, local and international advertising activities across all of Univision’s digital, mobile and social properties.

Charlie Etcheverry, Mitunetwork

In his new role, Echeverry will help shape and provide insight into Mi’Tú's brand relationships and advertising partnerships, along with supporting the company’s marketing strategy. He will work closely with company partners Beatriz Acevedo, Roy Burstin and Doug Greiff.

MiTú is exclusively dedicated to Latino Content. Since its launch in May 2012 , the network features more than 520 channels from North America, Latin America, Europe and Asia . It claims to have accumulated more than one billion total network views across a subscriber base exceeding 4.5 million. Hispanic Online Video Advertising is a big opportunity as Hispanics overindex in online video viewership.


Avatar

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA

Major League Teams Need to Truly Connect with Hispanic Fans

Major League Teams Need to Truly Connect with Hispanic Fans

Any Los Angeles market strategy should have the Hispanic fan at the forefront. For major league teams such as LAFC and the LA Rams, the challenge is to truly connect emotionally with Latinos through shared values.


#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More

#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More

The first Portada event of the year offered a unique opportunity for attendees to network, share knowledge, and learn about new ways to target the multicultural American consumer. Join us next at Portada's Data & Content Marketing Forum in NYC on April 3.