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Video Marketing

Univision to Launch Netflix-Inspired Hispanic Content Platform Next Month

Univision has announced a video-on-demand extension of Univision Now focused on Hispanic content. Though Univision has already collaborated with Netflix to produce content aimed at Latin Americans and U.S. Hispanics, the network has decided to expand its OTT services and cater specifically to the Hispanic niche.

Endeavor Acquires NeuLion for US $250 Million

Endeavor and NeuLion have entered an agreement by which the former will acquire the latter in an all-cash deal valued at approximately USD $250 million. NeuLion powers the video delivery of a wide range of content owners, particularly major sports leagues, some of them owned by Endeavor.

AcuityAds to Acquire ADMan Media for EU $12 Million

AcuityAds has acquired ADman Media for EU $12 Million. In 2017, ADman Media delivered approximately 55% of its revenue in Europe and 45% in Latin America and the U.S; the acquisition allows AcuityAds to expand its addressable market.