Video Marketing

Marketers Cautiously Optimistic After Facebook Announces Third-Party Auditing, New Measurement Tools

Facebook recently agreed to an audit of the information it provides to marketers and announced new and improved measurement tools for reachability. While the announcement was welcome in the industry, it seemed overdue to some. Just how much it will impact media plans across the board is yet to be seen. What executives at Walton Isaacson, Zubi Advertising and MBMG Media Group have to say.


Discovery Buys Stake in Batanga Media

What: Discovery Communications announced an investment in and strategic partnership with digital media company Batanga Media. Why it matters: This is the first investment of a major media company in Batanga Media. Discovery will now provide Batanga Media consumers with short-form video. Discovery will also gain access to Batanga’s’ millennial audience in the U.S. Hispanic […]


Olympusat Launches Entertainment Channel Aplauso, Readies Ad Sales Operation

Olympusat will be introducing a new channel called Aplauso by the beginning of 2017. The new Spanish-language entertainment channel will be broadcast via linear TV through Spanish-language cable network partners Tom Mohler, CEO of Olympusat, tells Portada in an exclusive interview. The launch adds a content asset which Olympusat will be selling advertising into in 2017. Aplauso is expected to reach 20-25 million Hispanics by the end of 2017. Initially the new channel will be broadcast in the Los Angeles, Miami and Chicago markets.


MORE FROM PORTADA

Drawn by Multicultural Demand, a Miami-Based Production House Expands to Los Angeles

Drawn by Multicultural Demand, a Miami-Based Production House Expands to Los Angeles

Miami-based music production company Animal Music has opened a studio in Los Angeles, California to meet an increasing demand for Multicultural talent.


Tinder Explores Video, Acquires Video Startup Wheel

Tinder Explores Video, Acquires Video Startup Wheel

Tinder announced an agreement to acquire Snapchat-style video startup Wheel.


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