Video Marketing

Olympusat Launches Newly Redesigned Website

Independent media company Olympusat Inc. has announced that its new and refreshed website is now LIVE. The newly redesigned website focuses on aesthetics, content, and increasing the visibility of the company’s owned-and-operated networks, original productions, brands and services.


Altice Acquires Teads for US $322 million

Dutch telecom Altice N.V.will acquire online video advertising marketplace Teads for US$322 million.Altice will provide clients with data-driven, audience-based advertising solutions on multiscreen platforms including TV, digital, mobile and tablets, as well as an open advertising platform to the media industry, programmers and multichannel video programming distributors.


Inside State Farm’s Los Asegurados Hispanic Social Campaign

“Our State Farm sitcom, Los Asegurados, will be uploaded periodically for the next couple of months (through April) on the State Farm Latino Facebook and Twitter pages. We know that Hispanics over index on social, which is why an online video series is a great way to reach this community,” Patty Morris, Director of Branded Content at State Farm tells Portada. Morris provides more detailed explanations about the insurer’s Hispanic Milennial social video Campaign.


Televisa and Taboola Sign Content Discovery Deal, Eye Video Opportunity

Discovery platform Taboola announced an exclusive strategic alliance with Televisa, the largest media company in Mexico and the Spanish-speaking Americas. Under the agreement, Televisa integrated Taboola’s high-impact content recommendation platform with the goal of increasing revenue through sponsored content and video as well as driving engagement through on-site personalization.


Amazon Introduces Out-Stream Video Ad Platform AVA

Cloud computing and e-commerce marketing company Amazon is rolling out the latest ad tech platform Amazon Video Ads (AVA). Advertisers working with the Amazon Media Group can now directly place video ads using AVA, which is labeled as the go-to video ad platform for advertisers focusing on e-commerce clients.


AcuityAds Acquires Visible Measures for US $10 million

AcuityAds will acquire 100% of Visible Measures’ outstanding common stock in exchange for cash in the amount of USD $10 million. It is expected that this transaction will be completed on or about March 31, 2017.AcuityAds gains meaningful footprint in the high-growth programmatic video advertising market
Pro-forma TTM Revenue for the combined organization exceeded CDN US$75 million.


Simulmedia and LiveRamp Partner to Enable First-Party Data Activation on TV

What: Simulmedia and LiveRamp™, an Acxiom® company, have closed an strategic partnership enabling marketers to activate their first-party or CRM data on national TV. Why it matters: TV advertisers who activate with first-party data can gain valuable insights to improve all their advertising and consumers receive more relevant, engaging content from advertisers. Simulmedia and LiveRamp™ announced a strategic […]


Marketers Cautiously Optimistic After Facebook Announces Third-Party Auditing, New Measurement Tools

Facebook recently agreed to an audit of the information it provides to marketers and announced new and improved measurement tools for reachability. While the announcement was welcome in the industry, it seemed overdue to some. Just how much it will impact media plans across the board is yet to be seen. What executives at Walton Isaacson, Zubi Advertising and MBMG Media Group have to say.


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AB InBev To Review US $2 billion Global Media Assignment

AB InBev To Review US $2 billion Global Media Assignment

Anheuser-Busch InBev, one of the world's largest brewer, has kicked off a global media planning and buying agency review for its' US$2 Billion Global Media Assignment.


Relevent Sports unveils International Champions Cup Lineup

Relevent Sports unveils International Champions Cup Lineup

Relevent Sports unveiled the full lineup of clubs set to participate in the 2017 International Champions Cup (ICC). David Tyler, CEO of Relevent Sports, tells Portada that sponsorship and broadcast right sales are now a very substantial component of ICC's revenues.