Julie Diaz-Asper is Founding Partner & CEO at Social Lens Research. Multicultural marketers have started shifting their ad dollars to mobile marketing. Given that Hispanics are 10% more likely to own smartphones, spend 1.5 hours more time watching online video and are 11% more likely to access the Internet on mobile, it’s important that Hispanic marketers get mobile […]
Jessica Alas is the Media Relations Director of Multicultural Markets and Hispanic PR Wire. I recently wrote about the three people you need to add to your radio press list now, and today I want to discuss why the Latina journalist with a blog should be included in your media relations campaign. As marketing and […]
Daniela Brannon is an Account Manager for Swagger Media. If you are wondering whether you should be giving any thought to investing in marketing your product/service to the Hispanic population, the answer is: yes, yes you should. And here are a few reasons why: It is no secret that people of Hispanic origin are the nation’s […]
The resignation of Seth Taylor as Executive Director of the 82nd Street Partnership and who was responsible for its expansion to Roosevelt Avenue is a triumph of the Latino community of Queens. It is also a victory for QueensLatino that has asked for his resignation after exposing his unacceptable behavior against members of the Latino Community of Queens…
Tanya Rodrigues, Marketing & Business Development at 5th business. You’ve realized that content marketing doesn’t figure as prominently as it should in your marketing program. You know “content is king” (and if you didn’t, Googling “content marketing” will find you ten different articles that tell you so). What you don`t know is where to start when […]
Alice J. Ross is the President of R&S Marketing. Cleaning out an old chest, we came across the first AM transistor radio we ever owned. It was a Christmas gift and remained in the original box. Just seeing it transported all of us to a different time. Remember the mystery of the small electronic device? […]
Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, thanks to the rise of programmatic buying. In 2012 ComScore estimated that 31% of advertising was not seen, this number rose to 54% in 2013.
Alice J. Ross is the President of R&S Marketing. Advertising made simple-traditional media vs social media. That’s just it…advertising is not simple! It’s kind of like throwing spaghetti at the wall…throw it long enough and something might stick. Possibly the reason social media is the most popular kid in school right now. It’s really a […]
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. Social media has been around for a while now and you are working it effectively for your business. You may be tweaking and adjusting as you go but your basic structure and your basic approach to social media is solid and unaffected. Adjusting […]
Jessica Alas is the Media Relations Director of Multicultural Markets and Hispanic PR Wire. Marketers wanting to improve the reach of their message recognize that radio is an integral part of any public relations campaign. According to research reported by Nielsen Audio (Arbitron’s Hispanic Radio Today 2013), “about 95% of Hispanic consumers in the US […]
Mike Caprio is the VP of Latin America and GM of Global Trading for Sizmek. Below I’ve identified a few areas where you can quickly elevate your digital competency. These are just a few examples of ways your agency or brand come become more sophisticated, and you can use this as leverage to grow your digital business. […]
Sounding Off: Scott Rasmussen – “Advertising agencies offer 30 million Spanish-speakers una magra pitanza”
American ad shops have never produced more copy in Spanish, and too much of it is impaired. Even the Hispanic agencies produce Spanish copy that is misspelled and ungrammatical. When the copy is grammatical and spelled correctly, it often contains pidgin vocabulary: oficinas corporativas for domicilio social, contraparte for homólogo. Yes, Spanglish stalks advertising’s virtual enclosure, as the ghastly phrases ciertas restricciones aplican and oferta por tiempo limitado propagate remorselessly.
Sounding Off: Joe Kutchera, “The Million-Dollar Question: 4 Solutions on How to Grow E-Commerce in Latin America”
Latin American retailers have historically struggled to bring buyers online because of inconsistencies in shipping and logistics, according to eMarketer. Customers oftentimes do not trust the postal service because it lacks consistency in service, or packages may never arrive. And FedEx and UPS are oftentimes prohibitively expensive…
The Affordable Care Act (ACA) enrollment process has shown many challenges in making a connection with the Hispanic community. Hispanic “Young Invincibles” (between the ages of 18 and 29) play an important role in the success of the ACA and they have proven to be the hardest to reach Hispanic population.
“Marketing is Dead” reads the headline of an article on Harvard Business Review’s blog network, a grim prognosis of what today’s marketing leaders face. Traditional marketing in the new world of social media simply doesn’t work. So, what will replace this broken model?
Last year I headed over to my local cinema and bought a ticket for the matinee showing of Moneyball. While not a follower of baseball, I was intrigued by the impact that systematic data analysis had – and continues to have – on both America’s favourite pastime and the world of Digital Advertising I joined in 1996.
This has been the year of the debate over the “Total Market” approach. The idea is to find a common denominator that different cultural groups can all relate to. That makes some sense at first glance. After all, most people love their children, enjoy being free, enjoy food and other good things of life…
In the pre-Internet days, brands exerted enormous influence over consumers. Their messages, delivered effectively over the limited number of available channels, compelled us to go out and buy their wares. And we obeyed…
I read in the Wall Street Journal that hugs are an issue now in the United States as many more people hug than ever before. My first reaction was that as tortillas overtake white bread and salsa overtakes ketchup, hugs overtake social distance. Is this the Latino influence?
Daisy Expósito-Ulla, is Chairman and CEO of d expósito & Partners: “We all know that the United States is experiencing an unparalleled demographic shift, a shift of major proportions that affects everything — from media consumption and how we consume it, from food and beverage choices to beauty and health, from fashion and living trends to our ways of communicating with each other, both here and globally…”