Sounding-Off

Sounding Off: Julie Diaz-Asper “Hispanic Mobile Marketing: what messages and strategies work”

Julie Diaz-Asper is Founding Partner & CEO at Social Lens Research. Multicultural marketers have started shifting their ad dollars to mobile marketing.  Given that Hispanics are 10% more likely to own smartphones, spend 1.5 hours more time watching online video and are 11% more likely to access the Internet on mobile, it’s important that Hispanic marketers get mobile […]


Sounding Off: Javier Castaño – QueensLatino: “A Victory for the Latino Community of Queens”

The resignation of Seth Taylor as Executive Director of the 82nd Street Partnership and who was responsible for its expansion to Roosevelt Avenue is a triumph of the Latino community of Queens. It is also a victory for QueensLatino that has asked for his resignation after exposing his unacceptable behavior against members of the Latino Community of Queens…


Sounding Off: Jessica Alas “Three People You Should Add to Your Hispanic Radio Press List Now!”

Jessica Alas is the Media Relations Director of Multicultural Markets and Hispanic PR Wire. Marketers wanting to improve the reach of their message recognize that radio is an integral part of any public relations campaign. According to research reported by Nielsen Audio (Arbitron’s Hispanic Radio Today 2013), “about 95% of Hispanic consumers in the US […]


Sounding Off: Scott Rasmussen – “Advertising agencies offer 30 million Spanish-speakers una magra pitanza”

American ad shops have never produced more copy in Spanish, and too much of it is impaired. Even the Hispanic agencies produce Spanish copy that is misspelled and ungrammatical. When the copy is grammatical and spelled correctly, it often contains pidgin vocabulary: oficinas corporativas for domicilio social, contraparte for homólogo. Yes, Spanglish stalks advertising’s virtual enclosure, as the ghastly phrases ciertas restricciones aplican and oferta por tiempo limitado propagate remorselessly.


Sounding Off:Daisy Expósito-Ulla: “The U.S. Multicultural Market: The Pluricultural Nation”

Daisy Expósito-Ulla, is Chairman and CEO of d expósito & Partners: “We all know that the United States is experiencing an unparalleled demographic shift, a shift of major proportions that affects everything — from media consumption and how we consume it, from food and beverage choices to beauty and health, from fashion and living trends to our ways of communicating with each other, both here and globally…”


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