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#PortadaLat

#Portadalat Award Nominations Extended until this Friday April 10!

Because of so many candidates still wanting to enter their nomination we are extending the Nomination Period until this Friday April 10!
We will all know who the winners are on June 4th 2015 at the Award Ceremony of #Portadalat in Miami. Check out the one-of-a-kind peer-to-peer nomination and voting process below! Nominate your candidates in the 11 different categories!

Is Miami still the Capital of Latin American Marketing and Media? 8 Things You Need to Know

Miami is frequently nicknamed as the “capital of Latin America”. The South Floridian Metropolis, has been a major center of the Latin American Advertising and Media markets over the last decades. Major Latin American agency, marketing and media decisions were and are taken out of South Florida. But, wait a moment, is this still the case? Haven’t there been structural changes in the last few years that threaten Miami’s place as the capital of Latin American Marketing and Media? 8 key questions and their answers.

#Portadalat Awards: Nominate your Candidates in 11 Categories!

Call for Entries! Are you ready to nominate for the best in Latin American Marketing, Media and Digital Innovation? We will all know who the winners are on June 4th 2015 at the Award Ceremony of #Portadalat in Miami. Check out the one-of-a-kind peer-to-peer nomination and voting process below! Now start nominating your candidates in the 11 different categories!

#PortadaMex in pics!

Our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex) was held yesterday in the Hotel Presidente InterContinental in Mexico City. All the pictures below:

#PortadaMex discusses global trends in programmatic buying

Our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex), was held yesterday in the Hotel Presidente InterContinental in Mexico City, where over 100 marketing and advertising experts discussed global trends in mobile and programmatic buying.

#PortadaLat in links – Complete coverage

Portada´s team wants to say thanks you to all attendees and speakers, for having made of the #PortadaLat an excellent event. We are very proud of contributing with quality content and top panelists, to the development of the marketing industry, media and advertising in Latin America.

#Portadalat Tidbits: ESPN, Estee Lauder, Mexican VCs, “El Presidente” and more…

Last Tuesday and Wednesday hundreds of marketing and media executives convened in Miami for #Portadalat. The Latin Online Video Forum and the Sixth Annual Latam Advertising and Media Summit. Below some highlights and intelligence obtained from a star roster of speakers and participants. #Portadalat 2015 will take place on June 4 and 5 2015  in Miami.

#PortadaLat: How can we create a good content marketing strategy?

The second day of #PortadaLat has begun! The first panel was moderated by Tom Gerace, CEO of Skyword, and included panelists Carlos Espindola, eHub Manager Latin America, 3M; Juan Carlos Pedreira,  Partner/Senior Social Media Strategist, Social Business Hub. Inc.; Denisse Guerra, Regional Marketing Director, Estee Lauder; and Fernando Rodriguez, DG Consulting, Miami.

#PortadaLat: Is Latin America prepared for Real Time Marketing?

In the first panel of the LatAm Summit on programmatic buying, Diego Fernandez Martin, SVP/Managing Director of Starcom, moderated the conversation between Clara Alvarado, Senior Marketing Manager of Cisco; Marlene Moronta, Marketing Director of Estee Lauder; and Alejandro Campos Carles, Co-Managing Director & Founder of StartMeApp.