What: Money transfer service Western Union has appointed MullenLowe Mediahub to be its global media agency of record. Why it matters: MullenLowe Mediahub has created Team Union
Sites that specialize in football and sports in general found a way to make their ad revenue grow through programmatic advertising sales.
Independent mobile marketing platform AppLovin has entered into a definitive agreement with Orient Hontai Capital, a private equity investment firm in China in a deal valued at US$1.4 billion.AppLovin will continue its standard operations, maintaining its corporate headquarters in Palo Alto, California and servicing its customers globally.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
After almost two years as Managing Director Americas of Publicitas based in Miami, Lucio Grimaldi is no longer part of the company. Grimaldi left the company to join CASA COR in Miami as its’ new CMO.
Google sits at the top of the list of the top 10 most influential brands in Latin America and Spain.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Portada’s 2016 Hispanic Sports Marketing Forum was held at Yotel, NYC, this was the first day of #Portada16.
Camilo Durana, VP Property and Commercial at MLS, explained how important it is connecting with their fans and how they do it, during Portada’s Hispanic Sports Marketing Forum.
tuart Lipson, Executive Director of the E-Sports Advertising Bureau, Josh Spiegelman, Managing Director at Mindshare Spotlight Mindshare NA, and Andrew Benfer, Director of Brand Partnerships at Whistle Sports talked about how E-Sports work and the myths that surround them.
Antoinette Zel & Diego Prusky create one-stop shop for brands targeting US Hispanic & Latin America.Based in Miami, The Story Room’s client roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, Mattel / Barbie & American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, Los Tigres del Norte, Marc Anthony, Gente de Zona and Marco Antonio Solis.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
OTAs are looking for other ways to monetize their sites, apart from bookings.
We are very excited to announce the agenda of our Foro Portada Mexico de Publicidad y Medios on October 11 in Mexico City. Content Marketing, Video Marketing, the relationship between Social Media and E-Commerce as well as Sports Marketing will be explored in-depth by major brand, agency and media executives.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.