A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
After the Republican candidate’s aggressive election campaign and win, Mexicans are in an uncomfortable situation. Speculations have already begun, and the peso has already devalued.
Constellation Brands has teamed up with Barclays Center for its most comprehensive arena sponsorship for Corona Extra, Modelo Especial and Ballast Point.The agreement, which also includes a sponsorship of the Brooklyn Nets, features three individually branded bars at Barclays Center, “official beer” marketing designations and marketing assets.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
As you may know, we recently incorporated new features to our interactive database of corporate marketers and agency executives targeting U.S. consumers. GET YOUR FREE TRIAL to PORTADA’s Interactive Database!
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Horizon Media has launched a dedicated multicultural social solution led by Karina Dobarro and Pedro L. Rodriguez.This new multicultural social practice will maximize brand influence for agency’s clients across multicultural audiences through organic engagements, influencer relationships and strategic paid media.
Here we are again, this time with the updates from October. Between events, trips, and appointments, it was a busy month.
Cargill is repositioning its Rumba line of fresh variety meats with an emphasis on Hispanic consumers.Marketing elements with Rumba’s new look include packaging, a Facebook page, Internet website, digital banner ads, Pandora Internet Radio ads and retail point-of-sale elements. Most marketing elements incorporate the “dancing lady” graphic, representing the culture, tradition and celebration the brand embodies.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Codoon, the largest sports social platform in China, is pushing into the United States market with support from partner Taptica after closing a $50M funding round.
Quartz has launched La Agenda ,a Spanish-language version of its flagship Daily Brief email and its first non-English-language product. La Agenda marks a new stage in Quartz’s ability to connect to business readers on a global scale.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
The New York Times Company has acquired The Wirecutter and its sibling, The Sweethome in a US$30 million all-cash transaction that closed on October 24, 2016.
Post Consumer Brands appointed LatinWorks as its’ new Hispanic Marketing Agency of Record for its Hispanic-investment brands.Spark-MediaVest will remain Post Consumer Brands’ media agency of record.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
As Portada is substantially expanding coverage into the below content verticals, make sure you get weekly updates with breaking news and top-notch analysis from Portada’s editorial team.