Here we are again, this time with the updates from October. Between events, trips, and new appointments, it was a busy month.
In mid-October, YouTube presented Brandtime, an event whose goal was to show off the latest in the platform’s commercial opportunities. Between metrics and presentations on the different kinds of ads and inventory available, there were interesting panels held by YouTubers. Dustin Luke was the Master of Ceremonies, and local YouTubers Daiana Hernández, Locos por el Asado and Hecatombe were interviewed on-stage. What can I say? At the end of the day, these kids get it. Anyone in charge of TV programming should be fighting over them.
Two Million Dollars
Yes, my friends. That is how much the folks at Logan received from the Mexican investment fund Pedralbes Partners for their operational expansion in Brazil, Mexico and Argentina. Congratulations, guys! …and what would I do with two million dollars?
More News from Yahoo
Every once in a while, Yahoo gives me some good material. This time, the news is that Nancy Gomez (formerly at Terra, Fox, and MySpace) has been named the company’s Commercial Director for LatAm, and will be managing all commerce in Argentina, Colombia, Chile and Peru. You rock, Nan. Good luck!
New York, New York
I’ve been told that the presidents and general directors of various chapters of the IAB in Latin America got together in New York at the end of September as part of their work to establish best practices in the digital ad and interactive marketing industries. The next meeting appears to be in Miami in January 2017. Oh how we love traveling: God created us, and the Internet brings us together.
Deezer and Audio.ad in Colombia
Deezer (one of the leading music streaming services with a presence in more than 180 countries) chose Audio.ad as its commercial rep in Colombia. Great news for both of them!
La Nación TV
La Nación, the traditional Argentine newspaper, held an important party at the end of September to launch its first paid TV channel, which will cover the news and feature segments from different anchors, journalistic programs, lifestyle (music, cooking), documentaries and general human interest stories. This incursion into television is no small detail, as it introduces a new (and strong) player into the local television ecosystem. It may not be such a “digital” bite, but I couldn’t keep from telling you.
That’s all for now, folks. You already know that you can come to me with your latest news, and I’ll give it my own personal touch in this monthly column (which is really everyone’s space, in the end).