A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
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Avon has appointed Horizon Media as its Offline Media AOR to handle all of its non-digital media planning and activation in the U.S., following a review. Horizon will work alongside Creative AOR Terri & Sandy (T&S). Horizon is also Avon’s current media agency in the US.
Allstate Insurance Company has announced the launch of a new Hispanic advertising campaign, “Estar en buenas manos nos da más,” emphasizing the importance of being in good hands.The campaign is the Hispanic iteration of Allstate’s “It’s good to be IN good handsSM,” which launched in May. The campaign will include new Spanish-language TV and digital spots that convey product and service offerings aimed at making consumers’ lives easier and demonstrating the value of being in Good Hands.To give the campaign a boost, the Hispanic launch leverages international reggaeton singer-songwriter Daddy Yankee. The first spot began airing October 11, highlighting the functionality and benefits of Allstate’s innovative mobile app, Drivewise, including discounts and rewards that consumers can obtain just for driving safely.The “Estar en buenas manos nos da más” campaign rollout will continue into 2017 and be seen across a variety of national advertising and marketing mediums, including television, digital and mobile, online video, social media and radio. The ad campaign was developed by Allstate’s longtime Hispanic agency partner Lápiz USA.
- Fiesta Mart
Fiesta Mart, L.L.C. is continuing on its path to reinvigoration with five Dallas/Fort Worth stores celebrating grand reopenings in October. The first Minyard store to officially transition to Fiesta opened last week at Lake June Road in Dallas; two additional previously acquired Minyard stores and two remodeled Fiesta stores will also host grand reopenings this month. The newly remodeled Fiesta store on Pioneer Parkway in Arlington and the former Minyard on Shady Grove in Irving will both host celebrations October 19.The first 200 customers at each store’s celebration will receive a US$10 Fiesta gift card. Festivities will continue with free prize giveaways during the weekend. The full October schedule is as follows.Ongoing transitions of former Minyard stores will be occurring weekly through January.
Creative agency Droga5 will add media planning to its capabilities. The new offering will be delivered via Droga5’s communications strategy department led by Colleen Leddy.
- Post Consumer Brands
Following a competitive review, Post Consumer Brands announced LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands.LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats® and Post PEBBLESTM brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning.The review, which began in July of this year, aimed to find a new agency partner to bring forward strategic planning, thinking and creative campaign development across all mediums.Spark-MediaVest will remain Post Consumer Brands‘ media agency of record.
INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
–New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
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