A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Budweiser will introduce customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American dream.
Influencer marketing is here to stay. In this article, we offer some thoughts to keep in mind.
Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its US $2 billion global media assignment.
Content recommendation platform Outbrain acquired early this month Revee, a technology company that allows publishers to track the revenue value of content in real-time. Using Revee’s technology, Outbrain has now launched Outbrain Automatic Yield.Outbrain’s Automatic Yield allows publishers to measure the revenue value of their content in real time and connect content programming and revenue delivery with a single piece of technology.
Latinas (Latin American women) wash their hair because they want to look good, confident and attractive just like any other woman in the market. However, and in order to get to such stage, they have to purchase products that allow them to meet such expectations.
Independent media company Olympusat Inc. has announced that its new and refreshed website is now LIVE. The newly redesigned website focuses on aesthetics, content, and increasing the visibility of the company’s owned-and-operated networks, original productions, brands and services.
Dutch telecom Altice N.V.will acquire online video advertising marketplace Teads for US$322 million.Altice will provide clients with data-driven, audience-based advertising solutions on multiscreen platforms including TV, digital, mobile and tablets, as well as an open advertising platform to the media industry, programmers and multichannel video programming distributors.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
In this regular feature we look at the most watched soccer matches from the past weekend.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Discovery platform Taboola announced an exclusive strategic alliance with Televisa, the largest media company in Mexico and the Spanish-speaking Americas. Under the agreement, Televisa integrated Taboola’s high-impact content recommendation platform with the goal of increasing revenue through sponsored content and video as well as driving engagement through on-site personalization.
Which are U.S. audiences’ favorite sports sites? Are the traditional sports media brands leading or are there new up and comers? The answers to these questions are below according to comScore’s January 2017 ranking.
NYIAX aims to transform ad inventory into standardized and durable securities. A blockchain-enabled media trading platform running in the cloud and powered by Nasdaq
Kickads, a strategic mobile agency led by Pedro Forwe and Exequiel Arriola, has launched Sidekick, the first 100% mobile supply-side Platform (SSP) for Latin America.
Major League Soccer agrees to use Facebook’s live streaming.
We just announced our Sports Marketing composed of 12 major brand marketing and agency executives. Below is a chronology of upcoming Portada initiatives that are sports marketing related.
Cloud computing and e-commerce marketing company Amazon is rolling out the latest ad tech platform Amazon Video Ads (AVA). Advertisers working with the Amazon Media Group can now directly place video ads using AVA, which is labeled as the go-to video ad platform for advertisers focusing on e-commerce clients.
