SALES LEADS: Denny’s, Sprint, Phillips 66…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

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  • Denny’s

descarga (1)Denny’s Corporation, one of America’s largest full-service restaurant chains, announced that it has selected Publicis Groupe’s Conill  as its Hispanic AOR . The California-based agency will handle strategy, creative development, social media and digital communications targeting Hispanic audiences at both the local and national level. The assignment was the result of a competitive review. Conill will work very closely with Denny’s longtime agency partners Erwin Penland and Blue 449 to ensure a holistic brand message across all guest segments.


  • Sprint

y-03VURg_400x400Sprint is ending its’ relationship with Publicis’ DigitasLBi Chicago as part of its’ ongoing plan to handle marketing in-house. The client’s internal Yellow Fan Studios will handle all work previously with Digitas as of April 1.The Publicis agency had been working with Sprint since late 2011, when it won a review to handle digital creative, brand strategy, digital buying/analytics and “offline advertising.” Sprint recently put its overall media account under review.




  • Phillips 66

66color_400x400 (1)Houston, Texas-based Phillips 66, an energy company,  has appointed Carmichael Lynch as its consumer marketing and advertising agency.The agency will work on brand strategy, creative, media planning and buying, cause marketing, analytics and digital services for the Phillips brands, from mid-March.Phillips 66 hired The Burnett Collective to handle the search process.In 2016, Phillips spent US$5.4 million on measured media in the U.S., according to Kantar Media.


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  • Real Mex Restaurants

descarga (3)Real Mex Restaurants, a Mexican full-service casual dining operator, has appointed Stradella Road as its’ agency of record for all its’ brands including El Torito, Chevys Fresh Mex, Acapulco, Las Brisas, El Torito Grill, Pink Taco, Who Song & Larry’s and Sinigual.Real Mex Restaurants spent US$921,000 on measured media the first 11 months of 2016, per Kantar Media.

  • Edmunds & State Farm

descarga (4)Edmunds, the car shopping and information platform, and State Farm, the  auto insurer, have announced a new affinity relationship recognizing the importance of innovation and consumer trust in the increasingly digital car shopping process.As Edmunds’ inaugural affinity brand, State Farm will bolster its vehicle ownership tools through a vehicle shopping experience powered by Edmunds. The deal provides car shoppers with access to Edmunds’ vast dealer network, exclusive content and pricing guarantees. The affinity relationship between State Farm and Edmunds creates a comprehensive online experience that makes car research and shopping accessible from a single location, helping consumers save both time and money. Car shoppers will receive direct access to Edmunds’ full suite of car buying tools, including Edmunds’ vast dealer network and millions of vehicle listings, expert car reviews, live shopper advice, and upfront low price guarantees. The program can be found at


  •  “Unidos Contigo”  

UnidosContigoLBI Media, the US minority owned Spanish language broadcasting company, announced that it has launched a community affairs initiative to address the Latino community’s growing concern with immigration issues.As part of LBI Media’s “Unidos Contigo” (We Are One With You) community affairs initiative, both Estrella TV and its sister radio stations in Southern California Que Buena Radio KBUE 105.5/94.3 FM, La Ranchera KWIZ 96.7 FM and Que Buena KRQB 96.1 FM recently launched efforts to calm the Latino community’s fears by promoting immigration law education and awareness via various media platforms.Estrella TV recently launched a national PSA campaign featuring President pro Tempore of the California State Senate Kevin De León reassuring the Latino community that there have been no changes to existing immigration laws and for Hispanics to continue living their normal lives without fear.  In like manner, Estrella TV’s flagship television station KRCA 62 began hosting a weekly Facebook Live chat on Thursdays featuring volunteer immigration attorneys from 6-8pm to answer any pressing questions from the public.  The first transmission has already garnered over 45,000 views.On the radio side, LBI Media’s leading regional Mexican station Que Buena Radio KBUE 105.5/94.3 FM has developed a similar ongoing community outreach effort in Southern California.

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