CHANGING PLACES: Michael Barrett, Frank Addante, Alejandra Ortiz…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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michael barrettRubicon Project, the Global Exchange for advertising, announced that Michael Barrett will be joining the company this week as Chief Executive Officer.Michael Barrett was previously the CEO of Millennial Media, the  independent mobile marketplace, which was acquired by AOL/Verizon, and is a seasoned media executive who brings both a proven leadership and a deep knowledge of the advertising and digital media space to Rubicon Project. Previously, Michael was Chief Revenue Officer at Yahoo!. Prior to Yahoo!, he was the CEO of AdMeld, a programmatic supply side platform acquired by Google in 2011.

bDj3mpEl_400x400Frank Addante will continue with the company as Founder and Chairman focused on Rubicon Project’s vision, strategy and thought leadership for the future.





bec4415439b81138_orgTelemundo 52 Los Angeles / KVEA announced that Alejandra Ortiz  has been named News Anchor for the station’s weekend newscasts, Noticiero Telemundo 52 a las 5:30 PM y 11 PM. Ortiz will join Sports Anchor Saul Rodriguez and Weather Anchor Yara Lasanta to deliver the latest breaking news and information for Spanish-speaking viewers in the greater Los Angeles area. Ortiz will make her on-air debut in mid-to-late April 2017.Ortiz joins Telemundo 52 Los Angeles from sister-station Telemundo Las Vegas / KBLR, where she worked as the weekday News Co-Anchor for Noticiero Telemundo Las Vegas. Prior to joining KBLR in 2016, she worked for CM&, — the Colombian news network launched in the early 1990’s.



AAEAAQAAAAAAAAd1AAAAJDNkMDYyY2ExLTMwNzktNDlmNi05Y2QyLTNkN2FjYzc4Yzc0MATransparent Media Partners has appointed Publicis’ veteran Brandon Starkoff as its CEO and managing partner, effective April 3.Simkins will report to Mr. Starkoff when he assumes his role as chief executive of the agency.







PmaonLV0_400x400VML is expanding its technology team:







AAEAAQAAAAAAAAxNAAAAJDc3MWExZmY0LTM4ZGUtNDM1NC1hMjVhLTU0YjkxMzI4MGIyYwPerry Puccetti has been appointed executive director, technology. Puccetti will focus on “bringing in new technologies, capabilities and cost efficiencies, benefiting partners and clients alike.” He will report directly to chief technology officer Jeff Geheb. Puccetti joins VML from Kansas City agency Bernstein-Rein.





descargaMartin Coady, VML’s managing director, technology, will now serve as executive director, marketing technology.




3199c2fKylie Schleicher will take on Coady’s former role as managing director, technology.






AAEAAQAAAAAAAAeoAAAAJGEwMWI2ZDBmLWIzZGUtNDYzMy05Yzg0LThkMDk1ZjI3OTM2YwCraig Elimeliah will now serve as managing director, creative technology. He joined VML in August of 2015 as director, creative technology.





2471283Tiesha Miller was promoted to the role of group director, technology.






descarga (2)Mondelez International’s global media and digital chief Bob Rupczynski will leave the business after only four months. The executive joined the company from Kraft Heinz last November. It is unknown if he has another role to go to.




29737c1Performance marketing agency Merkle has appointed Mediavest’s Coleen Kuehn as chief media officer.Kuehn joins Merkle from her role as president, client leadership, at Publicis Media’s  Mediavest Spark.Kuehn will be responsible Merkle’s media portfolio across search, display, social, and performance media, as well as its communications strategy capabilities.



descarga (1)Epson America, Inc.,  announced the appointment of Mark Mathews as vice president of North American commercial marketing. In his role, Mathews is responsible for driving product and marketing strategies for Epson’s projector, point-of-sale, business inkjet printer, and robotics divisions. In addition, he leads Epson’s Canada-based technical support and development team focused on point-of-sale solutions. Before joining Epson, Mathews served as president of Airwolf 3D where he created and expanded a successful multi-tiered distribution model, both in the U.S. and internationally.