For our new regular weekly  feature we look at the most watched soccer matches of the weekend of March 11-12.

What match had the largest audience?

The match that had the most viewers in the U.S., according to Nielsen data, was  Burnley vs Liverpool with 434.000 viewers. The match was part of the British Premier League 28th round and was broadcast ive by NBC Sports.

Which broadcaster won?

BeInSports  was the most watched network among the ones broadcasting soccer in the U.S.  during the March 11-12 weekend with 1.1 million viewers through the weekend. BeinSports has the rights to the Spanish La Liga matches. La Liga has very popular clubs (e.g Real Madrid and F.C. Barcelona) as well as popular players  (e.g. Messi, Cristiano Ronaldo). BeInSports was followed by Fox Sports and NBC Sports.

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What else is relevant?

Two matches of the FA Cup, the English tournament that is played through knockouts (as opposed to round robin like the Premier League) were among the top 10 most watched soccer matches. Both were broadcast by Fox Sports 1.

LeagueMatchNetworkStartEndTotal Viewers (000)Viewers Age 18-49 (000)Day of the game
PREMIER LEAGUE LBURNLEY/LIVERPOOLNBC SPORTS NETWORK11:53 AM2:03 PM434248SUN
LALIGA SANTANDER MRQ-LREAL MADRID VS. BETISBEIN SPORT ESPANOL3:36 PM5:47 PM414222SUN
LALIGA SANTANDER MRQ-LDEPORTIVO VS. BARCELONABEIN SPORT ESPANOL11:05 AM1:13 PM410223SUN
MLS REGULAR SEASON LMINNESOTA UNITED/ATLANTA UNITEDESPN25:00 PM7:10 PM278159SUN
PREMIER LEAGUE LWEST BROM/EVERTONNBC SPORTS NETWORK9:56 AM12:06 PM272133SAT
FA CUP RD 6 LTOTTENHAM/MILLWALLFOX SPORTS 19:54 AM12:00 PM266117SUN
MAJOR LEAGUE SOCCER LLA GALAXY/PORTLAND TIMBERSFOX SPORTS 17:00 PM9:30 PM223131SUN
LALIGA SANTANDER-LCELTA VS. VILLARREALBEIN SPORT ESPANOL1:19 PM3:31 PM199122SUN
LALIGA SANTANDER-LGRANADA VS. ATLETICO MADRIDBEIN SPORT ESPANOL2:35 PM4:45 PM16485SAT
FA CUP RD 6 LMIDDLESBROUGH/MANCHESTER CITYFOX SPORTS 17:00 AM9:24 AM15470SAT

Source: SportsTVRatings.com (“All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen”)

 

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