Hispanic Exchange offers marketing to U.S. Hispanic and Latin American through a varied list of media like newspapers, magazine, and also Fox Deportes. HEX covers more than 30% of Hispanics audiences and pretends to reach them more effectively through high journalistic standards.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Portada is going to the West Coast! We are excited to announce a full set of speakers and networking opportunities for #PortadaLA at the Loews Santa Monica on May 10. We will be exploring what is next in Multicultural Marketing, Automotive Marketing, Soccer Marketing and much more…
Olympic gold medalist Laurie Hernandez is keeping in the public eye with some well-placed endorsements. Hernandez is not just staying relevant during the quadrennial period between Olympic games, she is smartly aligning with brands that maintain her strong All-American image.
Teads hosted a networking event featuring over 500 professionals in the advertising and digital media industry. Advertising agencies had a great networking opportunity in Miami on April 5.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
H Code Media and Grupo Imagen have announced a partnership by which H Code will represent Grupo Imagen’s ad inventory in the U.S. Grupo Imagen has major digital properties in Mexico which have a substantial following in the U.S.
Former Red Sox Star David Ortiz maintains a large presence in Boston, home of his greatest achievements on and off the field. The Santo Domingo native remains one of most significant stars in Boston as well as a prized partner for brands in and out of the sports world.
Both Gerard Piqué and Alex Rodriguez have been in the news lately for bold and successful business ventures. These athletes are paving the way for other Latin and Hispanic athletes to recognize that they too can find financial success outside of their sport both during and after their playing days.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Major League Baseball released demographics of this year’s Opening Day. This year’s numbers have set a record for players from outside the United States, including a strong contingent from Latin American countries.
Video on demand keeps increasing its relevance throughout Latin America. After successfully launching its app in Argentina and Mexico, Fox will compete against Netflix and HBO in Brazil.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
We talked to Circus marketing CEO Bruno Lambertini about priorities for marketing innovation and how to survive through the digital revolution. The world of marketing is changing at an accelerated pace, agencies like Circus Marketing, that are willing to take risks and invest in a smart way, will survive in the new economy.
Dentsu Aegis has announced the acquisition of Miami-based marketing and advertising agency M8. With this acquisition, Dentsu Aegis expands iProspect’s offering in the multicultural marketing space.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Oath has recently hired Steve Guillén as its new Account Director for U.S. Hispanics.
Headway digital has opened operations in New York City, with Sebastián Yoffe as SVP, Business Development. Headway now has 19 offices worldwide; the addition of New York will expand opportunities for the firm.
The kyu Collective has announced that it has acquired a majority stake in six-year-old independent digital marketing services company Kepler Group. Kyu will inherit the Kepler Intelligence Platform, a tool that automates the media buying process from ad creation to targeting.