What: Headway digital has opened operations in New York City, with Sebastián Yoffe as SVP, Business Development.
Why it matters: Headway now has 19 offices worldwide; the addition of New York will expand opportunities for the firm.
Headway Digital, the technology-based marketing firm, has appointed Sebastián Yoffe as SVP, Business Development. Moving from Buenos Aires to New York City, he’ll be responsible for the firm’s business development in the U.S., and he’ll focus on creating new relationships with clients and Ad Tech companies whose expertise relates to brand and mobile growth marketing.
“Headway’s mission has always been to offer the most advanced advertising technology to the world’s advertisers. New York is full of opportunities, leading our offices from here is both a privilege and a challenge,” said Sebastián Yoffe.
“Sebastián is the ideal choice to boost the firm’s business growth. He is a world-class professional as well as our ambassador with the Madison Avenue agency groups,” explained Headway CEO Martín Kogan.
Yoffe had previously worked as Managing Director at DataXpand, the first DMP for the Hispanic markets, now acquired by Entravision. He also filled the roles of Country Manager at Comscore Argentina and Uruguay, and Country Manager at E-Volution Mexico.